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By Chris Blake, Account Director Here we go again. According to an article in Information Management, only 14% of U.S.-based companies are ready to comply with the California Consumer Privacy Act (CCPA). With about eight months to go, 44% haven’t even begun the implementation process. The findings from Dimensional Research and TrustArc echo the GDPR readiness of organizations eight months… View Article
SUNNYVALE, Calif., April 29, 2019 /PRNewswire/ — Two quick ways to make yourself happier? Recognize inspiration and express gratitude. In honor of how Katharine Cook Briggs and Isabel Briggs Myers inspired one another and changed the world, The Myers-Briggs Company is partnering with our friends at Look What SHE Did! to promote their video about the mother-daughter team and to help people say thank you more often, especially… View Article
By Alexa Grunder, Marketing Coordinator Since joining the PR industry about six months ago, I noticed an abundance of terms being constantly tossed around in conversations, most of which I had little to no prior knowledge of. It can be overwhelming to keep up if you are new to the world of public relations, whether… View Article
By Kaitlyn Lambert, Account Executive There are two types of people in the world, those who love brainstorm meetings and those who dread receiving that calendar invite for a brainstorm meeting. I, myself, belong to the former category. For one, I never pass up the chance to have a captive audience to hear my ideas,… View Article
By Chris Blake, Account Director Last week we posted the first part of 10 Ways to Ensure Your PR and Marketing Surveys Fail. This week, we’re wrapping up with Part 2. Surveys have long been an effective PR and marketing tool. If done right, they can build great brand awareness while solidifying brand identity. They… View Article
By Chris Blake, Account Director Surveys have long been an effective PR and marketing tool. If done right, they can build great brand awareness while solidifying brand identity. They can help generate discussions and debates that provide your client with a platform for thought leadership. They can bring important but ignored issues that your client… View Article
By Susanna Kalnes, Senior Associate Behind every true news story is a journalist who has sought answers to questions that all start with the words who, what, when, where, why and how.  As basic as that may sound, using these six words, consecutively, to explore a topic or resource is absolutely critical when it comes… View Article
By Leah Henderson, Intern On the bus home from work last week, nearing my stop, I realized I had spent the whole ride thinking about how hard it must be to drive a bus in the city. Every time the bus driver had to merge, inch their way between vehicles, quickly stop, etc., I thought… View Article