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By Jon Lavietes, Senior Associate Unless you’ve succeeded in living completely off the grid — eschewing any contact with social media networks, shutting your eyes to news feeds, avoiding politics in every in-person conversation you’ve held this millennium and basically walking around with plugs permanently in your ears — you probably know that these are… View Article
By Susanna Kalnes, Senior Associate The job title “public relations executive” consistently appears on the top 10 most stressful jobs in America list, right up there with enlisted military personnel, firefighter, and taxi driver. I can’t say this surprises me all that much after spending nearly 15 years in PR, often having to excuse myself… View Article
By: Ryan Wilkinson, Account Coordinator With recent studies showing that around 1 million adults in the U.S. identify as transgender – and considering that that number represents only those comfortable enough to come forward – it’s long past time we had a talk about gender in the workplace. To be fair, work can be a… View Article
By: Janda Sunna, PR Intern Any PR professional can attest to the importance of having an outstanding media list. Media lists are the backbone of PR and when well-executed, will lead you to securing continuous placement for your clients. Technology advancements have changed the journalism landscape—gone are the days of phone pitching. Newspapers across the… View Article
By: Jon Lavietes, Senior Associate In some senses the world of information technology can sometimes resemble certain Olympic sports. Vendors from increasingly multifarious regions around the world compete for dollars of individuals and companies — call these customers judges, if you will. Governments would wear the referee stripes, setting the rules and enforcing them with… View Article
By Michael Burke, Account Director    As the smoke clears from the fevered discussion on The Cloud, the term “hybrid IT” has emerged as a new rallying cry for IT departments worldwide. It may, in fact, be considered a tempered view of cloud computing–one that takes a more realistic stock of some of the challenges… View Article
By: Crisel Mills, Senior Director   As PR professionals we’re constantly thinking of story ideas when we’re in between announcements. Specifically, we’re thinking about our target audience and the various news hooks they might be interested in – and it’s this process of “always on” that defines proactive pitching. While these stories may take a… View Article
By Susanna Kalnes, Senior Associate    Public relations is an incredibly rewarding and fun profession to be in because not only do you learn something new every single day, but you are also challenged to use your creativity constantly.  When your job is to create news headlines – sometimes out of thin air – you… View Article