By Jacob Drouin Employee engagement in work-from-home environments has been a hot topic on the internet recently. The increased workplace flexibility has given way to the term “quiet-quitting”, characterized as doing the bare minimum to keep a job. The discourse around this issue is split into two camps, with some believing it stems from a… View Article
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Originally published Feb 15, 2023 It’s no surprise that marketing is an important element of any business plan and it’s especially critical during uncertain economic conditions. The concept of ‘marketing’ was first introduced in the 1900s as a new way to create, communicate, and deliver value to customers and prospects. This remains true today, but… View Article
Originally published January 16, 2023 | By David Greenberg In this article, David Greenberg, CMO of Conversica, one of our clients, discusses how powerfully human AI-powered digital assistants can help organizations recession-proof their business. Conversational AI, when based on sufficiently advanced language models and implemented right, can autonomously engage, nurture, and qualify customer opportunities. By… View Article
Originally published January 12, 2023 | By John Hackston In this article, John Hackston, Head of Thought Leadership at The Myers-Briggs Company, one of our clients, shares his workplace trends for the new year. Here are the trends he’s predicting: Flexible working is here to stay The workplace becomes more than a physical location Diversity,… View Article
Originally published January 10, 2023 | By Michael Segovia In this article, Michael Segovia, Principal Consultant and Certification Faculty at The Myers-Briggs Company, dives into the great resignation and how organizations can help managers keep and develop employees during times of high turnover. Specifically, he discusses how understanding personality type – how we naturally and… View Article
Originally published Nov 7, 2022 | By Ema Linaker Marketers have a lot to keep up with when it comes to understanding which digital tools can help them grow and market brands better. As we prepare to head into a new year, our former client and colleague, digital marketing communications professional Ema Linaker, shares her… View Article
Originally published Oct 31, 2022 | By John Hackston In this article by John Hackston, a chartered psychologist, and head of thought leadership at our client The Myers-Briggs Company, he discusses how individuals can achieve equity within an organization through their understanding of conflict. In the article he references a study issued by The Myers-Briggs… View Article
Originally published Oct 26, 2022 | By Ella Dillon In this article, Ella Dillon, Chief Customer Officer at Conversica, discusses the predicament felt by many Customer Success team members who are tasked with providing a high-quality customer experience to drive expansion and retention but often lack the bandwidth to do so. With the average CSM… View Article
Originally published Oct 27, 2022 | By Jacob Drouin TechCrunch Disrupt came back in full swing this year, being held for the first time in-person in three years. The event packed three days of speakers, networking, and opportunities for startup companies and investors alike, attracting the brightest minds in tech. Big thanks to Amanda Silberling, journalist… View Article
Originally published Oct 5, 2022 | By John Hackston While it’s clear that people enjoy the flexibility of a hybrid work style – mixing home and office in a way that suits them, introverts may find it a little harder to go back to the office full-time. In this article, John Hackston shares a few… View Article