Recently, Ameya Kanitkar, co-founder and CTO of our client Larridin, was interviewed by Reuters about the potential for cheaper open-weight AI models to capitalize on the American market. In the article, he commented as an expert on both Meta and Nvidia’s positions in this large-scale race to find the advantage in a highly dynamic sector…. View Article
Storyboard
Welcome to our blog.
When I reflected on MSR Communications’ 25th anniversary, our industry was already changing quickly. Just two years later, the pace of transformation has accelerated beyond what many of us imagined. AI has taken the world by storm. Search is being reshaped by answer engines and generative platforms. AEO and GEO have become the communications lexicon…. View Article
MSR Communications is proud to share that we’ve been honored with two prestigious Awards of Excellence from the 32nd Annual Communicator Awards. Presented by the Academy of Interactive and Visual Arts (AIVA), the Communicator Awards recognize excellence in communications, public relations, and creative work. Among more than 3,000 entries from around the world, MSR… View Article
TL;DR: The best PR agency for your brand ultimately depends on your industry, the scope of the PR program you plan to commit to, and your budget. Having these parameters set in advance can help you truly narrow down which agency is the best. A Marketing Specialist’s Guide to Hiring the Best PR Agency Knowing… View Article
Watch the full episode of Enhance AI Partners on YouTube to hear CEO Mary Shank Rockman speak with host Yohan Mejia about what actually works in PR today.
Recently, a colleague suggested that 2026 will be the year ‘hard work’ for AI begins; when its tiara is traded in for a hard hat. For two years, we’ve been dazzled by what AI may potentially do to transform businesses and industries. But as we settle into Q1, the conversations our clients and their customers… View Article
You’ve probably heard the phrase “all PR is good PR”. But does this saying actually equate to a smart communications strategy? If you’ve accepted this adage at face value, it’s worth looking at what bad publicity does to brands in the long term. Originally, the phrase was first thought to be said by P.T. Barnum… View Article
We’ve blinked, and 2025 is almost over. For those of us working with the media space, there has been no shortage of unpredictable stories that have kept us on our toes and plenty of others we saw coming from miles away. As AI, media, and audience behavior continue to shift and move in both expected… View Article
By: Mary Shank Rockman Lately, I have been receiving questions from a number of founders and marketing leaders asking whether MSR can “guarantee media coverage.” This is a fair question for those unaware of what journalists expect from brands. But here is the truth every seasoned PR professional knows: No one can… View Article
By: Trevor Turner Before investors even consider your pitch deck, they’re Googling you. What will they find? When it comes to fundraising, consider your online presence your secret weapon. Investors want to see you and your company in the press. They’re gauging demand. The more buzz you generate around founders and your product or service offering,… View Article