Originally published January 10, 2025 | By: Lily Peterson Artificial intelligence has really taken the world by storm. Now the question is “what do we do with it?” Many HR leaders are pondering how to implement this technology in their day-to-day work lives in order to speed up their administrative work while as keeping the… View Article
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Originally published August 6, 2024 | By: Paolo Confino The court ruling that Google is a “monopolist” could have ripple effects across the entire tech industry. A recent analyst note from Wedbush Securities lays out some of the possible scenarios. Some are more likely than others, and not all are favorable for Google—though some could… View Article
Originally published June 30, 2024 | By: Megan Poinski On Friday, the Supreme Court ruled that judges can decide for themselves on regulatory policies that are not explicitly detailed in federal law, essentially dismantling some of the regulatory power federal government agencies have had for decades and overturning a 40-year-old precedent. The precedent, known as the… View Article
MSR is proud to announce we’ve won two awards from the 30th annual Communicator Awards for our work with client Conversica. We’ve received the prestigious Award of Excellence in Real-time Responsiveness and an Award of Distinction in the Public Relations Campaign category for capitalizing on the rising AI news cycle that dominated 2023. The Communicator… View Article
Originally published May 1, 2024 | By: Linda Rosencrance Fact Checked By: Alexandra Pankratyeva It’s surprisingly simple to fall prey to a phishing scam. Whether it’s an appealing email proposition, a message on social media, or a pop-up ad while you’re surfing the web, scammers excel in the art of deception. Even if you pride… View Article
Originally published December 4, 2023 | By: Ethan Joyce Artificial intelligence has found spaces throughout the journey to convert initial fan interest into prosperous relationships for teams. And in doing so, it has provided two significant benefits to the people carrying out the work: greater efficiency and more authentic leads. “There are people within that… View Article
Originally published October 26, 2023 | By Brain T. Horowitz In this article, our client Jim Kaskade, CEO of Conversica, delves into how their chatbots serve as AI concierges, revolutionizing lead generation for NBA sports teams like the Milwaukee Bucks. These AI concierges, or chatbots, have seamlessly integrated into the Bucks’ marketing strategy, allowing them… View Article
Originally posted on August 28, 2023 | By: Edge of AI Welcome to the latest edition of the Edge of AI Podcast! Join us for the exclusive 1st installment of a singular episode featuring our Edge of AI Dispatch segment. Powered by Metaverse Post, this segment is your trusted source for the latest in cutting-edge… View Article
Originally posted June 9 2023 | By Angelina Maksimovic Conversica has partnered with Salesforce to integrate its generative AI-driven conversational platform with Salesforce Marketing Cloud. This collaboration aims to enhance digital marketing automation by incorporating generative AI into active dialogues, surpassing its previous use of suggesting creative content for outbound email or SMS campaigns. The incorporation… View Article
Celebrating Mental Health Month: Spotlight on Trevor Turner This men’s health month, we take this opportunity to recognize one of our outstanding team members and brain injury survivor, Trevor Turner. At MSR Communications, Trevor serves as an invaluable Account Executive, bringing a fresh perspective that enriches our work and reminds us of the profound impact… View Article