PR programs are never one-size-fits-all, which can make it hard for first-time clients to understand all the nuances of a well-rounded PR program. But, the longer you work with an agency, the more you come to understand the wide range of services and outcomes that PR can deliver. Even seasoned CMOs who have partnered with… View Article
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Originally published February 11, 2025 | By: Harlow Thomas Why These 10 Agencies Should Be at the Top of Your List The best up-and-coming agencies are distinguished by their innovative approaches, adaptability, and a deep understanding of current trends and client needs. MSR Communications Founded in 1999, MSR Communications is a leading boutique PR and marketing communications… View Article
By: Mary Shank Rockman It’s amazing how a four-letter word can make or break an organization. In my 25+ years as a PR and marcom agency owner, I’ve witnessed brands and organizations of every size experience some level of crisis, whether a catastrophic scenario such as BP’s Deepwater Horizon Oil Spill, data privacy breach like… View Article
Autumn is always a special time at MSR. Not only has our team enjoyed some well-deserved time off to recharge our batteries to prepare for a busy season, it’s when we celebrate the firm’s anniversary and reflect on our successes and opportunities as we plan for what’s next. This year, I’m proud to say there’s… View Article
The celebration of MSR’s 25th anniversary continues with the release of our latest infographic, “PR in 2020 – 2024: Navigating Headwinds.” This infographic builds on MSR’s previous 20-year look at what changed between our founding in 1999 and 2019, “PR in 1999 – 2019: A 20-Year Retrospective,” which detailed how the internet and social media… View Article
By Mary Shank Rockman I’m often asked to share the most valuable pearls of wisdom I’ve learned from owning a PR and marcom business for over two decades. While I can think of dozens of examples, I believe my most important learnings empahsize why being curious and trusting my gut top the list. Also critical… View Article
MSR is thrilled to announce we’ve won two Platinum awards from the MarCom Awards 2023 competition in the categories of Public Relations Program and Publicity Campaign. Each award recognizes MSR’s work with our client Conversica titled “Seizing the Spotlight: Capitalizing on the ChatGPT Frenzy with Strategic PR & Issues-Jacking.“ The MarCom Awards 2023’s coveted Platinum… View Article
Originally posted on August 28, 2023 | By Joe McKendrick While almost nine in 10 business leaders agree it’s important to have clear guidelines on artifical intelligence (AI) ethics and corporate responsibility, barely a handful admit they have such guidelines, a recent survey shows. Such findings suggest there’s confusion about what approaches need to be taken to govern… View Article
Originally posted on August 24, 2023 | By Alex Woodie Large language models (LLMs) have dominated the data and AI conversation through the first eight months of 2023, courtesy of the whirlwind that is ChatGPT. Despite the consumer success, few companies have concrete plans to put commercial LLMs into production, with concerns about privacy and ethics… View Article
Originally posted on August 29, 2023 | By Matthew Gideon Hostess has been a staple of the global food market for more than a hundred years, producing some of the world’s most beloved desserts and baked goods including Sno Balls, HoHos, Ding Dongs and, of course, Twinkies. But even an experienced maker of snacks needs some… View Article