TL;DR: The best PR agency for your brand ultimately depends on your industry, the scope of the PR program you plan to commit to, and your budget. Having these parameters set in advance can help you truly narrow down which agency is the best. A Marketing Specialist’s Guide to Hiring the Best PR Agency Knowing… View Article
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Watch the full episode of Enhance AI Partners on YouTube to hear CEO Mary Shank Rockman speak with host Yohan Mejia about what actually works in PR today.
We’ve blinked, and 2025 is almost over. For those of us working with the media space, there has been no shortage of unpredictable stories that have kept us on our toes and plenty of others we saw coming from miles away. As AI, media, and audience behavior continue to shift and move in both expected… View Article
By: Trevor Turner Before investors even consider your pitch deck, they’re Googling you. What will they find? When it comes to fundraising, consider your online presence your secret weapon. Investors want to see you and your company in the press. They’re gauging demand. The more buzz you generate around founders and your product or service offering,… View Article
By: Trevor Turner AI is more than just a technology that makes people more efficient and businesses more money. It is also being used to make dreams come true for aspiring artists, help tortured souls manage anxiety and depression, act as a memory assistant for brain injury survivors, assist people living with a disability, and… View Article
Let’s be honest: the internet is loud, the headlines are crowded, and everyone seems to be shouting into the void. In 2025, getting noticed isn’t about being the loudest; it’s about being the sharpest. Brands challenging the status quo, startups (sexy or not), and scrappy companies don’t need to outspend the big guys. What they… View Article
PR programs are never one-size-fits-all, which can make it hard for first-time clients to understand all the nuances of a well-rounded PR program. But, the longer you work with an agency, the more you come to understand the wide range of services and outcomes that PR can deliver. Even seasoned CMOs who have partnered with… View Article
Originally published February 11, 2025 | By: Harlow Thomas Why These 10 Agencies Should Be at the Top of Your List The best up-and-coming agencies are distinguished by their innovative approaches, adaptability, and a deep understanding of current trends and client needs. MSR Communications Founded in 1999, MSR Communications is a leading boutique PR and marketing communications… View Article
By: Mary Shank Rockman It’s amazing how a four-letter word can make or break an organization. In my 25+ years as a PR and marcom agency owner, I’ve witnessed brands and organizations of every size experience some level of crisis, whether a catastrophic scenario such as BP’s Deepwater Horizon Oil Spill, data privacy breach like… View Article
Autumn is always a special time at MSR. Not only has our team enjoyed some well-deserved time off to recharge our batteries to prepare for a busy season, it’s when we celebrate the firm’s anniversary and reflect on our successes and opportunities as we plan for what’s next. This year, I’m proud to say there’s… View Article