By Sydney Rubin | December 9, 2019 In today’s digital age, multimedia assets such as infographics can help tell a story in a clear and creative way, improve website traffic, educate people about your brand and drive click-through rates. Many brands and companies struggle to get key points across to their target audience, and infographics can… View Article
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By Lucy Siegel | November 20, 2019 The ever-increasing complexity and sophistication of communications technology has expanded the capabilities of public relations and marketing professionals to persuade a target audience. One technology-based skill set that has been put to use fairly recently as a commercial communications tool is psychographics. While the goal of each is… View Article
By Michael Burke | November 18, 2019 A solid survey might be the ‘crown jewel’ of PR and marketing agency efforts if it’s interesting to your target audience. Not only does it give journalists, social media users and bloggers a reason to reference you, but great surveys have legs–one survey we did for a client… View Article
By Alexa Grunder | November 5, 2019 Starting a career in marketing or just looking for a quick refresh? There are so many digital marketing tools out there that it can be overwhelming to even know where to start. Here are the top free and low-cost marketing tools and platforms that you need to know!… View Article
By Lucy Siegel | October 25, 2019 Governmental and non-profit organizations team up to form strategic partnerships for a multitude of reasons. Often called “public-private partnerships,” these relationships can and should be win-win propositions for each organization involved. These partnerships are business relationships; to be effective, each partner must receive benefits from the relationship. But… View Article
By Kaitlyn Lambert | October 22, 2019 Despite the occasional negative opinion piece about them, social media influencers are not going away any time soon. Brands that fail to see the opportunities that exist with engaging influencers are potentially missing out on a chance to amplify their brand and engage with new audiences. This is… View Article
By Crisel Ortiz | October 14, 2019 The way journalists digest information is changing but that doesn’t mean that the press release is irrelevant it just means that the way we approach it is different too. Thirteen years ago when I first started in PR I remember MAILING, yes, mailing press releases to newsrooms. Back… View Article
By Michael Burke | October 7, 2019 What makes a ‘data lake’ a lake? You can throw as much stuff in it as you want, as fast as you want. In my last post we talked about Map+Reduce–one of Hadoop’s ‘tricks’ for making it possible to ingest and store a ton of data of just… View Article
By Michael Burke | September 30, 2019 In my last post, we talked about Hadoop’s secret sauce–clustering–that enables it to handle massive datasets, up to ‘Yottabytes’ (yeah, that’s a real thing, it’s a septillion bytes). In this post we’ll talk about another main ingredient in Hadoop’s secret sauce: MapReduce. Hadoop uses a distinct technique to… View Article
By Lucy Siegel You’ve been in the conference room for over an hour with your team trying to come up with creative ideas to launch the company’s new product. At this point nobody’s saying much of anything. That’s because the usual fast talkers have already been shot down by the regular critics (who haven’t offered… View Article