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By Lucy Siegel | February 17, 2021 Meet Nancy C.J. Choi, president of CJ’s World Co., Ltd., a public relations firm in Seoul, Republic of Korea. CJ’s World specializes in travel PR. Over the agency’s 30-year history, it has represented a stellar list of international travel brands, ranging from national convention and visitors bureaus and tourist boards… View Article
By Lucy Siegel | November 20, 2020 This post will provide information about social media trends in Australia, New Zealand, South Korea, and India as a follow up to our report about European social media trends. Considering the language and cultural diversity among these four countries, it’s not surprising that communication trends vary significantly also…. View Article
By Lucy Siegel | October 21, 2020 On October 7th, the Nobel Prize in Chemistry was awarded to two women, Emmanuelle Charpentier and Jennifer Doudna, for their pioneering research that resulted in a method to edit DNA, CRISPR-Cas9, commonly referred to as CRISPR. The announcement was newsworthy and thought-provoking in several ways. Charpentier and Doudna… View Article
By Lucy Siegel | October 6, 2020 Social media networks today have immense power over people’s lives. They influence attitudes, emotions and even actions – they often spur people to act on key issues. They expand knowledge while at the same time misleading many people with fake news. This is a worldwide phenomenon, from countries… View Article
By Michael Burke | September 11, 2020 Fake news is not a fake problem. It can reshape public opinion, influence elections, and even lead to societal instability. While it has been around at least as long as newspapers, its negative effects in free societies were relatively mild until the advent of social media, which now… View Article
By Lucy Siegel | August 11, 2020 The amount of content online keeps growing exponentially. Digital marketing distribution channels, such as blog posts, are packed with new content daily, supplementing rather than replacing existing online content. According to WordPress, on their platform alone every month there are over 70.5 million new blog posts, and more… View Article