Storyboard

Welcome to our blog.

By Lucy Siegel | February 17, 2021 Meet Nancy C.J. Choi, president of CJ’s World Co., Ltd., a public relations firm in Seoul, Republic of Korea. CJ’s World specializes in travel PR. Over the agency’s 30-year history, it has represented a stellar list of international travel brands, ranging from national convention and visitors bureaus and tourist boards… View Article
By Lucy Siegel | November 20, 2020 This post will provide information about social media trends in Australia, New Zealand, South Korea, and India as a follow up to our report about European social media trends. Considering the language and cultural diversity among these four countries, it’s not surprising that communication trends vary significantly also…. View Article
By Lucy Siegel | October 21, 2020 On October 7th, the Nobel Prize in Chemistry was awarded to two women, Emmanuelle Charpentier and Jennifer Doudna, for their pioneering research that resulted in a method to edit DNA, CRISPR-Cas9, commonly referred to as CRISPR. The announcement was newsworthy and thought-provoking in several ways. Charpentier and Doudna… View Article
By Lucy Siegel | October 6, 2020 Social media networks today have immense power over people’s lives. They influence attitudes, emotions and even actions – they often spur people to act on key issues. They expand knowledge while at the same time misleading many people with fake news. This is a worldwide phenomenon, from countries… View Article