By: Jacob Drouin With 2023’s artificial intelligence boom, investments and innovation in tech took a hard pivot toward machine learning. Leading into the new year, companies and organizations across all sectors are searching for ways to optimize and reimagine what they do using the technology. Still, with media coverage of AI almost exclusively focused around… View Article
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By: Trevor Turner The holidays can bring an air of excitement coupled with an unease in the belly and panic that you may be forgetting something to check off your list before taking the long-awaited holiday break. It’s exciting, a vacation for time spent with family and indulging in delicious food while slowing down and… View Article
MSR is thrilled to announce we’ve won two Platinum awards from the MarCom Awards 2023 competition in the categories of Public Relations Program and Publicity Campaign. Each award recognizes MSR’s work with our client Conversica titled “Seizing the Spotlight: Capitalizing on the ChatGPT Frenzy with Strategic PR & Issues-Jacking.“ The MarCom Awards 2023’s coveted Platinum… View Article
Originally published November 27, 2023 | By: John Hackston In this article, our client, John Hackson, Head of Thought Leadership at The Myers Briggs Company explains the dynamics of extroversion and introversion in the context of remote work. Dispelling Myths: Embracing Remote Work as an Extrovert Hackson expels assumptions about extroverts and shares that surprisingly,… View Article
Originally published October 26, 2023 | By Brain T. Horowitz In this article, our client Jim Kaskade, CEO of Conversica, delves into how their chatbots serve as AI concierges, revolutionizing lead generation for NBA sports teams like the Milwaukee Bucks. These AI concierges, or chatbots, have seamlessly integrated into the Bucks’ marketing strategy, allowing them… View Article
A Crypto Implosion, ChatGPT Introduction, and Responsible Use of AI in PR All in One Year! By: Mary Shank Rockman With each business anniversary of MSR Communications, I reflect on the many advances in technology and global events we’ve seen in the past year that have impacted our clients’ businesses and universally; any resulting changes… View Article
By David Greenberg The article features our client Conversica that discusses the negative consequences of using outdated chatbots in a business context. It highlights the potential pitfalls and risks associated with relying on obsolete chatbot technology and emphasizes the importance of upgrading chatbots to improve customer experiences and drive business growth. The article advises businesses to… View Article
Congratulations to the class of 2023! As you embark on this next chapter in your life, you may have your eye on public relations and wonder about the qualities it takes to succeed in this career. Whether a PR class, previous internship, or the big screen piqued your interest, it’s important to establish that, at… View Article
In this contributed article by CoSo, they explore the importance of channel sales training in boosting revenue and strengthening relationships with partners. The article highlights how an effective channel sales training program can enhance sales performance, increase customer satisfaction, and drive business growth. It emphasizes the need for customized training content, collaboration between manufacturers and… View Article
Celebrating Mental Health Month: Spotlight on Trevor Turner This men’s health month, we take this opportunity to recognize one of our outstanding team members and brain injury survivor, Trevor Turner. At MSR Communications, Trevor serves as an invaluable Account Executive, bringing a fresh perspective that enriches our work and reminds us of the profound impact… View Article