By David Ball, Julia Labaton | September 15, 2021 In this piece, principals from MSR’s PR agency partner network, Public Relations Boutiques International, discuss the advantages of working with boutique PR firms in today’s competitive environment. True to the advantages they cite, boutique PR firms like MSR Communications offer the direct engagement, industry sector expertise, relationships, and results… View Article
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Alejandro Perez | September 23, 2021 In today’s world, creating a strong digital marketing plan is essential to ensure the growth of your business. A solid digital marketing plan will pave the way to help your company generate leads and increase sales, but what does it entail and how can one stay on top of… View Article
By Lucy Siegel | June 21, 2021 Some of you have just finished the arduous process of submitting award applications to industry organizations. Others are just starting. Wherever you are in the process, best of luck to you! To help you make the most of your time, money, and efforts in the awards arena, we… View Article
By Ellie Shalvarjian | June 14, 2021 From the moment of Instagram’s inception in 2010, it has been an explosive platform. Not only did the popular social media application skyrocket to the top of app charts, but it has maintained its status and importance as the social media application for the modern public relations practitioner… View Article
By Lucy Siegel | May 26, 2021 Worldwide, public relations encompasses communications counseling and the development of strategy. However, the way public relations is practiced in a particular country depends on how an organization’s messages are distributed and how local media channels operate. They can differ dramatically from one country to another, even when those countries… View Article
By Ellie Shalvarjian | May 24, 2021 Between extracurriculars, homework, internships, and maintaining a good GPA — college can be stressful. Add in deciding your career path? It can be downright intimidating. Public Relations is oftentimes seen as a specialized field with only 6% of all colleges in the United States having dedicated majors for the… View Article
By Lucy Siegel | April 19, 2021 Newspapers have been in decline for 20 years. Newspaper advertising revenue peaked in 2000 and has been declining ever since. According to research done by the University of North Caroline’s School of Media and Journalism, this resulted in the death of 20% of U.S. newspapers between 2004 and 2019… View Article
By PRBI | April 5, 2021 China, Japan, South Korea and other Asian countries are so close, and yet so far apart: in the same neighborhood geographically, but when it comes to culture, including journalism and the media, the differences are vast. And don’t even try to compare PR in Asia with PR in the… View Article
By Lucy Siegel | March 22, 2021 Briefing a new PR agency is the most crucial preparation for a successful relationship with your company. The agency will require significant input from your company, from the time you meet with them to ask for a proposal to the post-hire briefing and frequently throughout their work. Here… View Article
By Lucy Siegel | February 17, 2021 Meet Nancy C.J. Choi, president of CJ’s World Co., Ltd., a public relations firm in Seoul, Republic of Korea. CJ’s World specializes in travel PR. Over the agency’s 30-year history, it has represented a stellar list of international travel brands, ranging from national convention and visitors bureaus and tourist boards… View Article