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By Lucy Siegel | October 21, 2020 On October 7th, the Nobel Prize in Chemistry was awarded to two women, Emmanuelle Charpentier and Jennifer Doudna, for their pioneering research that resulted in a method to edit DNA, CRISPR-Cas9, commonly referred to as CRISPR. The announcement was newsworthy and thought-provoking in several ways. Charpentier and Doudna… View Article
By Lucy Siegel | October 6, 2020 Social media networks today have immense power over people’s lives. They influence attitudes, emotions and even actions – they often spur people to act on key issues. They expand knowledge while at the same time misleading many people with fake news. This is a worldwide phenomenon, from countries… View Article
By Lucy Siegel | September 22, 2020 If you were a fly on the wall listening to conversations by advertising and marketing professionals from a digital marketing agency, you’d very likely hear some grumbling and grousing about “earned media” in contrast to paid, owned, and shared media. It’s difficult to quantify its value; harder than… View Article
By Michael Burke | September 11, 2020 Fake news is not a fake problem. It can reshape public opinion, influence elections, and even lead to societal instability. While it has been around at least as long as newspapers, its negative effects in free societies were relatively mild until the advent of social media, which now… View Article
This article originally appeared in B2B PR Sense Blog by Marx Communications on July 1, 2020. By Wendy Marx Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during… View Article