By Michael Burke | November 11, 2019 Data mining, or the process of drawing patterns from an organization’s data, is something of the wild west right now, with new technologies and techniques popping up faster than speeding tickets. So, it might surprise you to know that there is an industry standard process for data mining,… View Article
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By Lucy Siegel | October 25, 2019 Governmental and non-profit organizations team up to form strategic partnerships for a multitude of reasons. Often called “public-private partnerships,” these relationships can and should be win-win propositions for each organization involved. These partnerships are business relationships; to be effective, each partner must receive benefits from the relationship. But… View Article
By Kaitlyn Lambert | October 22, 2019 Despite the occasional negative opinion piece about them, social media influencers are not going away any time soon. Brands that fail to see the opportunities that exist with engaging influencers are potentially missing out on a chance to amplify their brand and engage with new audiences. This is… View Article
By Crisel Ortiz | October 14, 2019 The way journalists digest information is changing but that doesn’t mean that the press release is irrelevant it just means that the way we approach it is different too. Thirteen years ago when I first started in PR I remember MAILING, yes, mailing press releases to newsrooms. Back… View Article
By Michael Burke | October 7, 2019 What makes a ‘data lake’ a lake? You can throw as much stuff in it as you want, as fast as you want. In my last post we talked about Map+Reduce–one of Hadoop’s ‘tricks’ for making it possible to ingest and store a ton of data of just… View Article
By Michael Burke | September 30, 2019 In my last post, we talked about Hadoop’s secret sauce–clustering–that enables it to handle massive datasets, up to ‘Yottabytes’ (yeah, that’s a real thing, it’s a septillion bytes). In this post we’ll talk about another main ingredient in Hadoop’s secret sauce: MapReduce. Hadoop uses a distinct technique to… View Article
By Lucy Siegel You’ve been in the conference room for over an hour with your team trying to come up with creative ideas to launch the company’s new product. At this point nobody’s saying much of anything. That’s because the usual fast talkers have already been shot down by the regular critics (who haven’t offered… View Article
By Lucy Siegel Part Two on Hiring a PR Firm: How to Evaluate Finalists in a PR Agency Search The last stage in hiring a PR firm is to get to know the finalist agencies better so you can make your choice. Here are some expert tips about what to find out from the finalist… View Article
By Susanna Kalnes | September 9, 2019 One of the biggest pet peeves I have is the term PR gal. “I’ll have my PR gal do it.” This just rubs me the wrong way. For starters, not all PR professionals are “gals” — but also, this term tends to be thrown around all willy-nilly, typically… View Article
By Lucy Siegel Part II: Public Relations Interview Tips & Questions; Warning Signs on Who Not to Hire Not everyone who needs to hire a public relations professional feels comfortable doing it. CEOs and marketing directors in startups and smaller companies may have never hired someone with PR skills and experience before. Even seasoned PR agency professionals… View Article