By Lucy Siegel | April 19, 2021 Newspapers have been in decline for 20 years. Newspaper advertising revenue peaked in 2000 and has been declining ever since. According to research done by the University of North Caroline’s School of Media and Journalism, this resulted in the death of 20% of U.S. newspapers between 2004 and 2019… View Article
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By PRBI | April 5, 2021 China, Japan, South Korea and other Asian countries are so close, and yet so far apart: in the same neighborhood geographically, but when it comes to culture, including journalism and the media, the differences are vast. And don’t even try to compare PR in Asia with PR in the… View Article
By Lucy Siegel | March 22, 2021 Briefing a new PR agency is the most crucial preparation for a successful relationship with your company. The agency will require significant input from your company, from the time you meet with them to ask for a proposal to the post-hire briefing and frequently throughout their work. Here… View Article
By Lucy Siegel | February 17, 2021 Meet Nancy C.J. Choi, president of CJ’s World Co., Ltd., a public relations firm in Seoul, Republic of Korea. CJ’s World specializes in travel PR. Over the agency’s 30-year history, it has represented a stellar list of international travel brands, ranging from national convention and visitors bureaus and tourist boards… View Article
By Lucy Siegel | January 29, 2021 There has been an uproar over Vogue magazine’s February issue, which featured an article on Vice President Kamala Harris, with her photo on the cover. The magazine hired photographer Tyler Mitchell for the photoshoot. Mitchell was the first Black photographer to shoot a Vogue cover (which ran in… View Article
By Lucy Siegel | January 13, 2021 The rapid advance of digital communications is a wellspring of new marketing terms, but not the only one. Shifts in business philosophy, including new ideas arising from research, give birth to terminology to express those ideas. Here are a few recent communications terms that reflect both types of… View Article
This blog originally appeared in the B2B PR Sense Blog by Marx Communications on November 13, 2020. By Wendy Marx | November 13, 2020 Content and social media seem like the ultimate pair — you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website… View Article
By Lucy Siegel | December 18, 2020 As we exit 2020, marketers and communications professionals in the Americas can learn something useful from current social media trends to take into 2021. We surveyed public relations agencies in the United States, Canada, and Brazil on this subject. This post will share the trends in social media… View Article
By Lucy Siegel | November 20, 2020 This post will provide information about social media trends in Australia, New Zealand, South Korea, and India as a follow up to our report about European social media trends. Considering the language and cultural diversity among these four countries, it’s not surprising that communication trends vary significantly also…. View Article
By Alexa Grunder | November 16, 2020 As part of our spotlight series on the team members of MSR, I had the pleasure of speaking with Chris Blake, Director of Enterprise Technology at MSR Communications. Chris has always embraced the newest technology and its ability to empower us and enhance brand communication. But in order to… View Article