By Mary Shank Rockman | September 1, 2020 Did you know the 19th Amendment to The U.S. Constitution that helped confront traditional gender conventions for the rights of all women to vote was certified into law 100 years ago on August 26, 1920? While the celebration of this centennial milestone is extraordinarily significant, it also… View Article
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By Mary Shank Rockman | April 6, 2020 As I type this, I can hear my puppy Beaux barking in the backyard, my teenagers online, and my husband discussing the stock market. No, it’s not a weekend. It’s my new workday and the ‘new normal’ being shared by millions of people across the globe who… View Article
By PRBI | March 5, 2020 Businesses and nongovernmental organizations around the world are quickly working to develop communication management plans to respond to COVID-19, the disease caused by new strain of the coronavirus, which is spreading around the world. Here are 10 things to keep in mind when assembling your organization’s COVID-19 plans: Form… View Article
By Alexa Grunder | March 10, 2020 As part of our spotlight series on the team members of MSR, I had the pleasure of speaking with Michael Burke, Director of Science & Technology. Michael is a natural when it comes to translating the admittedly complex geek speak and tech talk into real life issues and relatable… View Article
By Alexa Grunder | February 12, 2020 As part of our spotlight series on the team members of MSR, I had the pleasure of speaking with Crisel Ortiz, Senior Director of MSR Communications. Crisel possesses a rare yin and yang of strategic- and creative-thinking that’s one ingredient in the secret-sauce that makes MSR so unique. She’s… View Article
By Alexa Grunder | January 28, 2020 As part of our spotlight series on the team members of MSR, I had the pleasure of speaking with Mary Shank Rockman, the CEO & Principal of MSR Communications. Mary is more than just the letters behind MSR Communications, she’s the brand’s heart, soul and passionate spirit. Mary’s strong relationships—with… View Article
By Chris Blake | December 23, 2019 I’ve been with MSR Communications almost as long as they’ve been around. Earlier this year, we celebrated the public relations marketing agency’s 20th anniversary, which makes me especially reflective as I consider my New Year’s resolutions for 2020. The past two decades have seen considerable changes in the… View Article
By Lucy Siegel | October 25, 2019 Governmental and non-profit organizations team up to form strategic partnerships for a multitude of reasons. Often called “public-private partnerships,” these relationships can and should be win-win propositions for each organization involved. These partnerships are business relationships; to be effective, each partner must receive benefits from the relationship. But… View Article
By Crisel Ortiz | October 14, 2019 The way journalists digest information is changing but that doesn’t mean that the press release is irrelevant it just means that the way we approach it is different too. Thirteen years ago when I first started in PR I remember MAILING, yes, mailing press releases to newsrooms. Back… View Article
By Lucy Siegel Part Two on Hiring a PR Firm: How to Evaluate Finalists in a PR Agency Search The last stage in hiring a PR firm is to get to know the finalist agencies better so you can make your choice. Here are some expert tips about what to find out from the finalist… View Article