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By Lucy Siegel | October 25, 2019 Governmental and non-profit organizations team up to form strategic partnerships for a multitude of reasons. Often called “public-private partnerships,” these relationships can and should be win-win propositions for each organization involved. These partnerships are business relationships; to be effective, each partner must receive benefits from the relationship. But… View Article
By Crisel Ortiz | October 14, 2019 The way journalists digest information is changing but that doesn’t mean that the press release is irrelevant it just means that the way we approach it is different too. Thirteen years ago when I first started in PR I remember MAILING, yes, mailing press releases to newsrooms. Back… View Article
By Mary Shank Rockman | August 19, 2019 Penning a blog post spanning 20 years in business is a lot more difficult than I expected! Originally, I’d imagined writing a traditional post that looks back on the evolution of PR during the past two decades, and name our stand out clients and successes along the… View Article
By Chris Blake | August 5, 2019 Being a good PR agency professional requires mastering a great variety of skills. Knowing how to write, research, communicate, strategize, build relationships and generate creative ideas are among the most important. Master these talents, and you’ll go certainly go far. But it could be argued that there’s one day-to-day… View Article
By Lucy Siegel | Jul 17, 2019 It’s safe to say that most PR disasters in corporations aren’t caused by the actions of the public relations staff, but develop from the actions and decisions of corporate decision-makers, often by the CEO. Among the countless errors that executives can and do make, the following are notable in… View Article