By Lucy Siegel | April 19, 2021 Newspapers have been in decline for 20 years. Newspaper advertising revenue peaked in 2000 and has been declining ever since. According to research done by the University of North Caroline’s School of Media and Journalism, this resulted in the death of 20% of U.S. newspapers between 2004 and 2019… View Article
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By PRBI | April 5, 2021 China, Japan, South Korea and other Asian countries are so close, and yet so far apart: in the same neighborhood geographically, but when it comes to culture, including journalism and the media, the differences are vast. And don’t even try to compare PR in Asia with PR in the… View Article
By Lucy Siegel | March 22, 2021 Briefing a new PR agency is the most crucial preparation for a successful relationship with your company. The agency will require significant input from your company, from the time you meet with them to ask for a proposal to the post-hire briefing and frequently throughout their work. Here… View Article
This blog originally appeared in the B2B PR Sense Blog by Marx Communications on November 13, 2020. By Wendy Marx | November 13, 2020 Content and social media seem like the ultimate pair — you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website… View Article
This blog originally appeared in the B2B PR Sense Blog by Marx Communications on October 22, 2o2o. By Wendy Marx | October 22, 2020 You step into a conversation at a networking event and someone asks that ominous question, “So what do you do?” Anyone who has ever had a business or personal brand knows… View Article
This article originally appeared in the B2B PR Sense Blog by Marx Communications on October 12, 2020. By Wendy Marx | October 12, 2020 How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? Answers… View Article
By Lucy Siegel | September 22, 2020 If you were a fly on the wall listening to conversations by advertising and marketing professionals from a digital marketing agency, you’d very likely hear some grumbling and grousing about “earned media” in contrast to paid, owned, and shared media. It’s difficult to quantify its value; harder than… View Article
This article originally appeared in the B2B PR Sense Blog by Marx Communications on September 4, 2020. By Wendy Marx Data and storytelling are probably two words that you wouldn’t expect to go together. But they do. Data storytelling can be a key way to turn dry facts into exciting stories — a transformation that… View Article
By Lucy Siegel | August 26, 2020 It takes money to make money. When management makes a decision to allocate budget, it’s all about return on investment – ROI. If we can prove an expenditure will result in decent ROI, we have a good chance of getting the budget for it. The caveat is it’s… View Article
This article originally appeared in B2B PR Sense Blog by Marx Communications on July 1, 2020. By Wendy Marx Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during… View Article