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By Susanna Kalnes, Senior Associate There’s nothing worse than sitting down to a blank Word document with your fingertips on the keyboard with no clue where to begin. Writer’s block, as it’s commonly called, is no fun — especially when you are on deadline. The good news is that there are some simple steps you… View Article
By Crisel Mills, Senior Director Being creative means you’re always “on” thinking about the various ways to tell a story and how it will be received by your target audience. You want to be engaging to attract attention, but you also want to educate without being overly sales-y – at least not in PR. So… View Article
By Susanna Kalnes, Senior Associate The art of media relations is a fun and evolving practice, and while press releases, media alerts and pitch emails aren’t the only tools PR people use to connect with journalists, they are still regularly used and quite effective when properly executed. So, let’s start with the basics – what… View Article
By Kaitlyn Lambert, Account Executive After years of twists and turns, emotionally-charged speeches, and violent battle-scenes, the Game of Thrones television series has come to end. While the show’s final season has been controversial and fans will likely argue the finer points of character arcs for some time, one thing is clear, and that is… View Article