This blog originally appeared in the B2B PR Sense Blog by Marx Communications on November 13, 2020. By Wendy Marx | November 13, 2020 Content and social media seem like the ultimate pair — you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website… View Article
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This blog originally appeared in the B2B PR Sense Blog by Marx Communications on October 22, 2o2o. By Wendy Marx | October 22, 2020 You step into a conversation at a networking event and someone asks that ominous question, “So what do you do?” Anyone who has ever had a business or personal brand knows… View Article
This article originally appeared in the B2B PR Sense Blog by Marx Communications on October 12, 2020. By Wendy Marx | October 12, 2020 How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? Answers… View Article
By Lucy Siegel | September 22, 2020 If you were a fly on the wall listening to conversations by advertising and marketing professionals from a digital marketing agency, you’d very likely hear some grumbling and grousing about “earned media” in contrast to paid, owned, and shared media. It’s difficult to quantify its value; harder than… View Article
This article originally appeared in the B2B PR Sense Blog by Marx Communications on September 4, 2020. By Wendy Marx Data and storytelling are probably two words that you wouldn’t expect to go together. But they do. Data storytelling can be a key way to turn dry facts into exciting stories — a transformation that… View Article
By Lucy Siegel | August 26, 2020 It takes money to make money. When management makes a decision to allocate budget, it’s all about return on investment – ROI. If we can prove an expenditure will result in decent ROI, we have a good chance of getting the budget for it. The caveat is it’s… View Article
This article originally appeared in B2B PR Sense Blog by Marx Communications on July 1, 2020. By Wendy Marx Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during… View Article
By Lucy Siegel | August 11, 2020 The amount of content online keeps growing exponentially. Digital marketing distribution channels, such as blog posts, are packed with new content daily, supplementing rather than replacing existing online content. According to WordPress, on their platform alone every month there are over 70.5 million new blog posts, and more… View Article
This article originally appeared in Experfy on July 17, 2020. By Michael Burke In the race to become data driven, it’s clear that some industries have a tougher time than others. Namely, industries where human intuition is still of prime importance such as journalism or PR (public relations) are particularly difficult to quantify. To be certain,… View Article
This article originally appeared in B2B PR Sense Blog by Marx Communications on June 25, 2020. By Wendy Marx Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences And COVID-19 has… View Article