Let’s be honest: the internet is loud, the headlines are crowded, and everyone seems to be shouting into the void. In 2025, getting noticed isn’t about being the loudest; it’s about being the sharpest. Brands challenging the status quo, startups (sexy or not), and scrappy companies don’t need to outspend the big guys. What they… View Article
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I continue to read about the importance of authenticity in today’s business climate. Let’s be real: every new day, the world is changing faster than the last — tech is continuously evolving, markets are volatile, and the competitive noise hits a fever pitch, everywhere. For startup company founders, PR, and marketing leaders in AI, fintech,… View Article
PR programs are never one-size-fits-all, which can make it hard for first-time clients to understand all the nuances of a well-rounded PR program. But, the longer you work with an agency, the more you come to understand the wide range of services and outcomes that PR can deliver. Even seasoned CMOs who have partnered with… View Article
Gini Dietrich recently wrote on Spin Suck’s why communicators will thrive in the AI Era. Her interesting read got us thinking about all the tasks AI excels at and the ones that a human is still needed. While the role of communicators may shift, AI will not replace the many human aspects of PR. It’s… View Article
By: Trevor Turner Ever since OpenAI launched ChatGPT, the floodgates have opened with hundreds if not thousands of AI startups launching and existing technology companies trying to capitalize on the media craze windfall surrounding such a generational, once-in-your-life moment in technology. Given the competitive landscape, this has led to startups and tech companies wanting to… View Article
By: Mary Shank Rockman It’s amazing how a four-letter word can make or break an organization. In my 25+ years as a PR and marcom agency owner, I’ve witnessed brands and organizations of every size experience some level of crisis, whether a catastrophic scenario such as BP’s Deepwater Horizon Oil Spill, data privacy breach like… View Article
By Trevor Turner The holiday break should be a time to rest, relax and enjoy ourselves while letting go of business for the time being. However, many struggle to balance the freedom of enjoyment while letting go of the list of responsibilities and potential problems we all endure with work. It’s great to have a… View Article
Autumn is always a special time at MSR. Not only has our team enjoyed some well-deserved time off to recharge our batteries to prepare for a busy season, it’s when we celebrate the firm’s anniversary and reflect on our successes and opportunities as we plan for what’s next. This year, I’m proud to say there’s… View Article
The celebration of MSR’s 25th anniversary continues with the release of our latest infographic, “PR in 2020 – 2024: Navigating Headwinds.” This infographic builds on MSR’s previous 20-year look at what changed between our founding in 1999 and 2019, “PR in 1999 – 2019: A 20-Year Retrospective,” which detailed how the internet and social media… View Article
By Mary Shank Rockman I’m often asked to share the most valuable pearls of wisdom I’ve learned from owning a PR and marcom business for over two decades. While I can think of dozens of examples, I believe my most important learnings empahsize why being curious and trusting my gut top the list. Also critical… View Article