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Originally published January 21, 2025 | By: PYMNTS Conversational artificial intelligence (AI) provider Conversica has introduced a solution for automotive dealerships. The company’s new AI agents — powered by the AnswersIQ for Auto solution — offers dealers real-time data covering more than 84,000 dealerships and OEM microsites, and nearly 220 million unique auto VINs, Conversica… View Article
By Mary Shank Rockman I’m often asked to share the most valuable pearls of wisdom I’ve learned from owning a PR and marcom business for over two decades. While I can think of dozens of examples, I believe my most important learnings empahsize why being curious and trusting my gut top the list. Also critical… View Article
Originally published Feb 15, 2023 It’s no surprise that marketing is an important element of any business plan and it’s especially critical during uncertain economic conditions. The concept of ‘marketing’ was first introduced in the 1900s as a new way to create, communicate, and deliver value to customers and prospects. This remains true today, but… View Article
Originally published January 16, 2023 | By David Greenberg In this article, David Greenberg, CMO of Conversica, one of our clients, discusses how powerfully human AI-powered digital assistants can help organizations recession-proof their business. Conversational AI, when based on sufficiently advanced language models and implemented right, can autonomously engage, nurture, and qualify customer opportunities. By… View Article
Originally posted Nov 29, 2022 | By MICHAEL PASTORE A surprising number of the daily activities that take place on revenue teams remain manual. Sellers still create reminders to follow up with prospects or customers. Data is manually entered into CRM applications and other tools, increasing the likelihood of human error in the process. It’s a… View Article
By Ellie Shalvarjian | June 14, 2021 From the moment of Instagram’s inception in 2010, it has been an explosive platform. Not only did the popular social media application skyrocket to the top of app charts, but it has maintained its status and importance as the social media application for the modern public relations practitioner… View Article