Originally published Feb 15, 2023 It’s no surprise that marketing is an important element of any business plan and it’s especially critical during uncertain economic conditions. The concept of ‘marketing’ was first introduced in the 1900s as a new way to create, communicate, and deliver value to customers and prospects. This remains true today, but… View Article
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Originally published January 16, 2023 | By David Greenberg In this article, David Greenberg, CMO of Conversica, one of our clients, discusses how powerfully human AI-powered digital assistants can help organizations recession-proof their business. Conversational AI, when based on sufficiently advanced language models and implemented right, can autonomously engage, nurture, and qualify customer opportunities. By… View Article
Originally posted Nov 29, 2022 | By MICHAEL PASTORE A surprising number of the daily activities that take place on revenue teams remain manual. Sellers still create reminders to follow up with prospects or customers. Data is manually entered into CRM applications and other tools, increasing the likelihood of human error in the process. It’s a… View Article
Originally published Nov 7, 2022 | By Ema Linaker Marketers have a lot to keep up with when it comes to understanding which digital tools can help them grow and market brands better. As we prepare to head into a new year, our former client and colleague, digital marketing communications professional Ema Linaker, shares her… View Article
Alejandro Perez | September 23, 2021 In today’s world, creating a strong digital marketing plan is essential to ensure the growth of your business. A solid digital marketing plan will pave the way to help your company generate leads and increase sales, but what does it entail and how can one stay on top of… View Article
By Ellie Shalvarjian | June 14, 2021 From the moment of Instagram’s inception in 2010, it has been an explosive platform. Not only did the popular social media application skyrocket to the top of app charts, but it has maintained its status and importance as the social media application for the modern public relations practitioner… View Article
By Lucy Siegel | May 26, 2021 Worldwide, public relations encompasses communications counseling and the development of strategy. However, the way public relations is practiced in a particular country depends on how an organization’s messages are distributed and how local media channels operate. They can differ dramatically from one country to another, even when those countries… View Article
By Ellie Shalvarjian | May 24, 2021 Between extracurriculars, homework, internships, and maintaining a good GPA — college can be stressful. Add in deciding your career path? It can be downright intimidating. Public Relations is oftentimes seen as a specialized field with only 6% of all colleges in the United States having dedicated majors for the… View Article
By Lucy Siegel | April 19, 2021 Newspapers have been in decline for 20 years. Newspaper advertising revenue peaked in 2000 and has been declining ever since. According to research done by the University of North Caroline’s School of Media and Journalism, this resulted in the death of 20% of U.S. newspapers between 2004 and 2019… View Article
By Lucy Siegel | February 17, 2021 Meet Nancy C.J. Choi, president of CJ’s World Co., Ltd., a public relations firm in Seoul, Republic of Korea. CJ’s World specializes in travel PR. Over the agency’s 30-year history, it has represented a stellar list of international travel brands, ranging from national convention and visitors bureaus and tourist boards… View Article