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By Lucy Siegel | June 2, 2020 The universal goal of public relations is to get through to your target audience with your company’s (or client’s) story as you want it to be heard, in a way that will generate both awareness and engagement. However, the tools for doing this have been changing rapidly in recent years…. View Article
By Jeremiah Mallari | May 26, 2020 Social media is one of the best communication tools in our modern social lives. Being able to connect with family and friends digitally at any time and any place is a pleasure and privilege of advanced technology. While so much of it is easily accessible, it can also… View Article
April 30, 2020 Several digital marketing terms have entered the business mainstream recently that have one thing in common: they all highlight keen attention on the customer. Here are definitions of three of those terms that work together seamlessly, and an explanation of how the latest digital marketing technology helps marketers heighten customer focus. Customer… View Article
By Chris Blake | December 23, 2019 I’ve been with MSR Communications almost as long as they’ve been around. Earlier this year, we celebrated the public relations marketing agency’s 20th anniversary, which makes me especially reflective as I consider my New Year’s resolutions for 2020. The past two decades have seen considerable changes in the… View Article
By Crisel Ortiz | December 16, 2019 Most have attended a few webinars during their professional careers and most will likely know after a few slides if it’s going to retain their attention and deliver on their expectations or lead to mediocre content. I should know, as a public relations marketing firm, we’re constantly on… View Article
By Sydney Rubin | December 9, 2019 In today’s digital age, multimedia assets such as infographics can help tell a story in a clear and creative way, improve website traffic, educate people about your brand and drive click-through rates. Many brands and companies struggle to get key points across to their target audience, and infographics can… View Article
By Alexa Grunder | November 5, 2019 Starting a career in marketing or just looking for a quick refresh? There are so many digital marketing tools out there that it can be overwhelming to even know where to start. Here are the top free and low-cost marketing tools and platforms that you need to know!… View Article
By Crisel Mills, Senior Director Being creative means you’re always “on” thinking about the various ways to tell a story and how it will be received by your target audience. You want to be engaging to attract attention, but you also want to educate without being overly sales-y – at least not in PR. So… View Article