By Richard Seeley | 09/12/2019 A data lake can be an asset to business intelligence systems. But in developing a data lake it’s important to avoid pitfalls that can end up creating a data swamp. Alex Gorelik, author of ” The Enterprise Big Data Lake: Delivering the Promise of Big Data and Data Science ,” offers guidance… View Article
MSR & Clients in the News
DAVIS, Calif., Sept. 10, 2019 /PRNewswire/ — Findings from a new study published today in Pediatric Research show that feeding activated Bifidobacterium infantis (B. infantis) EVC001 to breastfed infants reduced markers of chronic intestinal inflammation by up to 98 percent during the first two months of life, which is a critical period of immune system development. The study was led by researchers from the University… View Article
September 9, 2019 Michael Burke, MSR Communications An “earned” media placement from a journalist stands in contrast to paid media, such as advertisements, in that it provides more credibility than advertising and is more influential in purchasing decisions. However, even with what would be considered excellent media placements, it’s not always easy to determine the value, as many… View Article
By Brianne Hogan | September 05, 2019 Ah, dry humping. Some may know it as “frottage” and many of us have tried it, either alone or with a partner. Dry humping usually involves rubbing your private parts against your partner’s erection, vagina, knee, or leg. It could also involve rubbing against an inanimate object, like a… View Article
Diane Ritchey | September 2, 2019 Time after time, we have seen that the next “Big Thing” in cybercrime goes live before we have even started getting to grips with the last “Big Thing.” That’s why new research is suggesting a different method to mitigate cyberattacks: your personality. According to a report, Cyberchology: The Human Factor, from… View Article
By Gabrielle Kassel | August 27, 2019 More than half of all women have used a vibrator for sexual pleasure, according to one study—suggesting that these buzzy bedroom devices are becoming a lot more mainstream. Yet some people still hold on to the idea that vibrators are for just masturbation, used only when an actual partner isn’t available. It’s time to bust that misguided sex myth…. View Article
SAN FRANCISCO, Aug. 26, 2019 /PRNewswire/ — MSR Communications, an independent digital/social marketing and public relations firm in San Francisco today announced it has received the Silver Vision Award from the League of American Communication Professionals (LACP) in the Media category for its Trend Report: How Readership, Timing and Social Shares Affect SEO and Earned Media Value. Applying predictive analytics to… View Article
By Sherrie Haynie | August 16, 2019 If Heraclitus could see the current business landscape, he might view his famous “change is the only constant in life” quote as an understatement. Not only is the pace of change in the business world fast, but it appears to be getting faster. In 1955, the average life expectancy of an… View Article
By Andrew Hutchinson | Aug. 18, 2019 The way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to evolve in step, aligning with consumption trends. Back in 1999, SMS messaging had just become the norm, and social media wasn’t even a… View Article
By Giorgio Casaburi | August 19, 2019 The World Health Organization (WHO) calls antibiotic resistance “one of the biggest threats to global health, food security, and development today,” and the Centers for Disease Control and Prevention (CDC) calls it “one of the biggest public health challenges of our time.” It’s estimated that it costs the US healthcare system alone an estimated… View Article