By Phil La Duke | November 10, 2019 As a part of our series about powerful women, I had the pleasure of interviewing Susan Colvin. Susan is the Founder and CEO of CalExotics, the world’s largest and most respected pleasure product manufacturer, and of JOPEN, the premiere luxury toy company. She has three college degrees:… View Article
MSR & Clients in the News
By Christine Schoenwald | November 5, 2019 Sometimes you don’t want the world to know that you’re masturbating, and you want the most discreet vibrators you can find. Although I can see how a super loud vibrator might enhance a sexual encounter if you were playing with one or more partners; there are times when you just want to… View Article
SAN FRANCISCO, Nov. 7, 2019 /PRNewswire/ — MSR Communications, a boutique public relations marketing agency in San Francisco, today announced two MarCom Award wins for online placements in the consumer health and wellness and B2B professional services spaces. MSR also announced it has been named Agency of Record for Dadi, a men’s fertility company. The MarCom Awards honor excellence in… View Article
By Michael Segovia | November 1, 2019 You’re starting an exciting new job, and you’ve been hired to bring a new perspective to your new employer. During the interview stage, everyone seemed excited about how your ideas differed from the company’s standard way of operating. You can’t wait to get started so you can make big, transformative changes to prove your… View Article
By Emily Gulla | October 10, 2019 Everyone wants to work on ways to improve their sex life, and there are all kinds of tips and tricks out there claiming to help you do so. But the answer could actually be lying in the other aspects of your life. A recent study by sex toy company CalExotics has found that… View Article
By Cecilia Amador | October 25, 2019 Job crafting has been around for at least a decade. However, it’s only now that the trend is receiving increased attention from workplace and HR groups. For those of you unfamiliar with the concept, job crafting occurs when an employee makes changes to his or her job role in order for… View Article
By Mary Shank Rockman | September 10, 2019 In the past 20 years, evolving technology and consumer consumption habits have combined to drive dramatic shifts in media and marketing, which in turn has required new approaches to PR. Back in 1999, the impact of the “information super highway” was being felt in all quarters, yet… View Article
By Ted Kitterman | September 17, 2019 What are some of the biggest changes to rock the PR industry in the last 20 years? An infographic from MSR Communications asked just that as it blocked out the changing PR landscape from 1999 to 2019. Some major changes concern the media upheaval, with newspapers giving way to online news. To… View Article
By Bethany Henrick | October 18, 2019 50 years ago asthma was a rarity, and many allergies that are now commonplace were unheard of. Yet today, the CDC estimates asthma rates have increased by 28 percent since 2001. We’re feeling the cost of this downturn in health: per-person spending for healthcare rose by 4.2 percent in 2017 alone, with rising… View Article
By Michael Burke | October 16, 2019 In PR we often face a challenge when our clients or businesses ask us to identify the ‘most relevant’ media outlets. How would you rank the media outlets we should be pursuing based on importance? It’s not an easy question, because no single metric provides a satisfactory answer. Ranking them… View Article