By Lucy Siegel | January 13, 2021 The rapid advance of digital communications is a wellspring of new marketing terms, but not the only one. Shifts in business philosophy, including new ideas arising from research, give birth to terminology to express those ideas. Here are a few recent communications terms that reflect both types of… View Article
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By Lucy Siegel | October 21, 2020 On October 7th, the Nobel Prize in Chemistry was awarded to two women, Emmanuelle Charpentier and Jennifer Doudna, for their pioneering research that resulted in a method to edit DNA, CRISPR-Cas9, commonly referred to as CRISPR. The announcement was newsworthy and thought-provoking in several ways. Charpentier and Doudna… View Article
This article originally appeared in Experfy on July 17, 2020. By Michael Burke In the race to become data driven, it’s clear that some industries have a tougher time than others. Namely, industries where human intuition is still of prime importance such as journalism or PR (public relations) are particularly difficult to quantify. To be certain,… View Article
By Michael Burke | February 3, 2020 For businesses to have a systematized process/infrastructure for deriving insight from data–which should be a goal of all organizations–there has to be an organized repository of all the data that might be required for all business operations and analytical questions. That repository is generally known as the ‘data… View Article
By Michael Burke | November 25, 2019 While some industry jargon might make it seem otherwise, there is no data stored on the internet. All electronic data resides on a computer that is lives somewhere. Typically, this computer is called a “server”, a term related to the ‘client-server’ architecture model in which one computer–the ‘client’–makes… View Article
By Michael Burke | November 11, 2019 Data mining, or the process of drawing patterns from an organization’s data, is something of the wild west right now, with new technologies and techniques popping up faster than speeding tickets. So, it might surprise you to know that there is an industry standard process for data mining,… View Article
By Michael Burke | October 7, 2019 What makes a ‘data lake’ a lake? You can throw as much stuff in it as you want, as fast as you want. In my last post we talked about Map+Reduce–one of Hadoop’s ‘tricks’ for making it possible to ingest and store a ton of data of just… View Article
By Michael Burke | September 30, 2019 In my last post, we talked about Hadoop’s secret sauce–clustering–that enables it to handle massive datasets, up to ‘Yottabytes’ (yeah, that’s a real thing, it’s a septillion bytes). In this post we’ll talk about another main ingredient in Hadoop’s secret sauce: MapReduce. Hadoop uses a distinct technique to… View Article
By Michael Burke, Account Director In my last blog I introduced us to Hadoop, which allows companies to process, store and analyze Petabytes, Exabytes and even Yottabytes worth of data. And not just the kind of data you’d find on a spreadsheet–Hadoop can handle a wide variety of data (some would say just about any… View Article
By Michael Burke, Account Director If you’re working in anything related to tech–and maybe even if you’re not–you’ve probably heard a rather strange word: “Hadoop”. If you still can’t figure out what exactly it is, don’t worry, you’re not alone. But hopefully this multi-part blog series will help! Hadoop is very difficult to understand if,… View Article