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By Michael Burke You may be dazzled, spooked or annoyed by the ability of online retailers to predict which products you’re interested in purchasing—but what if you could play the same game? Whether it’s Amazon recommending soap or Netflix suggesting a movie, more companies are making personalized predictions using variations on a machine learning tactic… View Article
By Kaitlyn Lambert, Account Executive Influencer Marketing is an emerging practice that’s being executed by brands to varying levels of success. What makes this practice especially unique is that it sits at an intersection of digital, PR and traditional marketing, making it difficult to navigate for some brands entrenched in traditional methods of marketing and… View Article
By Jon Lavietes, Senior Associate Unless you’ve succeeded in living completely off the grid — eschewing any contact with social media networks, shutting your eyes to news feeds, avoiding politics in every in-person conversation you’ve held this millennium and basically walking around with plugs permanently in your ears — you probably know that these are… View Article
By Susanna Kalnes, Senior Associate The job title “public relations executive” consistently appears on the top 10 most stressful jobs in America list, right up there with enlisted military personnel, firefighter, and taxi driver. I can’t say this surprises me all that much after spending nearly 15 years in PR, often having to excuse myself… View Article
By: Ryan Wilkinson, Account Coordinator With recent studies showing that around 1 million adults in the U.S. identify as transgender – and considering that that number represents only those comfortable enough to come forward – it’s long past time we had a talk about gender in the workplace. To be fair, work can be a… View Article
By: Janda Sunna, PR Intern Any PR professional can attest to the importance of having an outstanding media list. Media lists are the backbone of PR and when well-executed, will lead you to securing continuous placement for your clients. Technology advancements have changed the journalism landscape—gone are the days of phone pitching. Newspapers across the… View Article
By: Jon Lavietes, Senior Associate In some senses the world of information technology can sometimes resemble certain Olympic sports. Vendors from increasingly multifarious regions around the world compete for dollars of individuals and companies — call these customers judges, if you will. Governments would wear the referee stripes, setting the rules and enforcing them with… View Article