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By Susanna Kalnes, Senior Associate    Public relations is an incredibly rewarding and fun profession to be in because not only do you learn something new every single day, but you are also challenged to use your creativity constantly.  When your job is to create news headlines – sometimes out of thin air – you… View Article
By Michael Burke, Account Director Public Relations is the art and science of an organization cultivating its relationship with its target audiences. Therefore, what’s referred to as the “Buyer Persona” may be one of the most valuable tools that a marketing department can provide to inform a PR campaign. A “persona” put simply is a… View Article
By: Ryan Wilkinson, Account Coordinator  Raise your hand if you’ve ever stared at a blank Word document or sheet of paper, deadline looming, with an idea in your head and no clue how to translate it into written word. If that describes you right now, don’t panic just yet! Whether you’re a PR pro, working… View Article
By: Michael Burke, Account Director For those not in the IT profession, “virtualization” tends to be a confusing topic, and possibly for good reason. It deals with the abstraction of computer hardware, and “abstraction” by definition is, well…abstract. Also, it’s something that for the most part you don’t see because you’re not supposed to see… View Article
By Jon Lavietes, Senior Associate  One of the great differentiators of MSR Communications company culture is that the firm doesn’t require its employees to account for every activity performed during the day to the 10th or quarter of an hour, or some similarly granular level. By contrast, many midsize and large PR agencies have their… View Article
By: Crisel Mills, Senior Director I was recently having a conversation with a coworker, and we started talking about mommy bloggers and how much the space has changed in the last ten years. Most of the change I’ve seen has come from brands’ willingness to partner with mommy bloggers which has helped some turn their… View Article
By: Neil Shurtz, Content Creator It’s a common practice across industries to hire an outside PR agency to conduct media and analyst relations, manage crises, maintain social media presence, and generally project a positive public image of the company and its products and services. However, the end goal of these activities varies, and depending on… View Article
By: Zachary Vito, Senior Account Executive When it comes to getting your company’s news out to your desired audience, there are many different options for wire services and distribution methods to choose from. This blog will explain when it can be beneficial to use a wire service to distribute news and what it is like… View Article