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By Michael Burke | November 11, 2019 Data mining, or the process of drawing patterns from an organization’s data, is something of the wild west right now, with new technologies and techniques popping up faster than speeding tickets. So, it might surprise you to know that there is an industry standard process for data mining,… View Article
By Alexa Grunder | November 5, 2019 Starting a career in marketing or just looking for a quick refresh? There are so many digital marketing tools out there that it can be overwhelming to even know where to start. Here are the top free and low-cost marketing tools and platforms that you need to know!… View Article
By Lucy Siegel | October 25, 2019 Governmental and non-profit organizations team up to form strategic partnerships for a multitude of reasons. Often called “public-private partnerships,” these relationships can and should be win-win propositions for each organization involved. These partnerships are business relationships; to be effective, each partner must receive benefits from the relationship. But… View Article
By Crisel Ortiz | October 14, 2019 The way journalists digest information is changing but that doesn’t mean that the press release is irrelevant it just means that the way we approach it is different too.  Thirteen years ago when I first started in PR I remember MAILING, yes, mailing press releases to newsrooms. Back… View Article
By Michael Burke | September 30, 2019 In my last post, we talked about Hadoop’s secret sauce–clustering–that enables it to handle massive datasets, up to ‘Yottabytes’ (yeah, that’s a real thing, it’s a septillion bytes).  In this post we’ll talk about another main ingredient in Hadoop’s secret sauce: MapReduce.   Hadoop uses a distinct technique to… View Article
By Lucy Siegel You’ve been in the conference room for over an hour with your team trying to come up with creative ideas to launch the company’s new product. At this point nobody’s saying much of anything. That’s because the usual fast talkers have already been shot down by the regular critics (who haven’t offered… View Article
By Susanna Kalnes | September 9, 2019 One of the biggest pet peeves I have is the term PR gal.  “I’ll have my PR gal do it.”  This just rubs me the wrong way.  For starters, not all PR professionals are “gals” — but also, this term tends to be thrown around all willy-nilly, typically… View Article