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By David Ball, Julia Labaton | September 15, 2021 In this piece, principals from MSR’s PR agency partner network, Public Relations Boutiques International, discuss the advantages of working with boutique PR firms in today’s competitive environment. True to the advantages they cite, boutique PR firms like MSR Communications offer the direct engagement, industry sector expertise, relationships, and results… View Article
By Sherrie Haynie | September 15, 2021 In my last article, I discussed how companies agree that developing more inclusive company cultures is a worthy goal while falling far short of achieving it. There are three key diversity, equity and inclusion initiatives to understand if you want an inclusive company culture. First, diversity isn’t effective without inclusion. Second, inclusivity must… View Article
By Kaycee Lai | September 7, 2021 Organizations are collecting more and more data. But most of the insights it may contain will remain inaccessible, unless it is purposefully accessed by a data scientist or analyst. Considering the difficulty in hiring data scientists, this leaves companies in a bit of a bind. Furthermore, even companies with robust… View Article
The MBTI instrument is one of the top tools for workforce training and development, and is used by governments, universities, and the majority of the Fortune 100. When it’s used the way it’s intended to be used, it is fit for purpose.  But according to Michael Segovia, a Master MBTI Practitioner and lead trainer for… View Article
By Ellie Shalvarjian | June 14, 2021 From the moment of Instagram’s inception in 2010, it has been an explosive platform. Not only did the popular social media application skyrocket to the top of app charts, but it has maintained its status and importance as the social media application for the modern public relations practitioner… View Article
By Lucy Siegel | May 26, 2021 Worldwide, public relations encompasses communications counseling and the development of strategy. However, the way public relations is practiced in a particular country depends on how an organization’s messages are distributed and how local media channels operate. They can differ dramatically from one country to another, even when those countries… View Article