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By Susanna Kalnes, Senior Associate Hi, my name is Susanna Kalnes and I’m addicted to podcasts. I listen to them while I’m commuting to work, getting ready in the morning, walking to and from the grocery store, working out, cooking, and doing house chores. I tune in to everything from podcasts relaying the day’s news… View Article
By Michael Burke, Account Director In marketing, a media placement is considered “earned” when it results from a journalist including a company in an article, and stands in contrast to paid media, such as advertisements. Earned media provides more credibility than advertising and is more influential in purchasing decisions. However, determining its value can be… View Article
By: Ryan Wilkinson, Account Coordinator From Silicon Valley on the West Coast to Wall Street in the East, 2018 was a year full of brands finding themselves in sticky situations, often of their own making, and trying to find a way to get back on the public’s good side. It seems like we see more… View Article
By Alexa Grunder, Office Marketing Coordinator With the end of 2018 rapidly approaching, we asked our staff to give their PR predictions for 2019. Here is what they had to say. Chris Blake, Account Director “Transparency in algorithms will be a key focal point for the media and lawmakers in 2019, especially as they pertain… View Article
By Michael Burke You may be dazzled, spooked or annoyed by the ability of online retailers to predict which products you’re interested in purchasing—but what if you could play the same game? Whether it’s Amazon recommending soap or Netflix suggesting a movie, more companies are making personalized predictions using variations on a machine learning tactic… View Article
By Kaitlyn Lambert, Account Executive Influencer Marketing is an emerging practice that’s being executed by brands to varying levels of success. What makes this practice especially unique is that it sits at an intersection of digital, PR and traditional marketing, making it difficult to navigate for some brands entrenched in traditional methods of marketing and… View Article