In this contributed article by CoSo, they explore the importance of channel sales training in boosting revenue and strengthening relationships with partners. The article highlights how an effective channel sales training program can enhance sales performance, increase customer satisfaction, and drive business growth. It emphasizes the need for customized training content, collaboration between manufacturers and partners, and the use of technology for efficient training delivery. With a well-designed channel sales training strategy, companies can maximize their sales potential and create a win-win situation for all stakeholders involved.

Read the full article at Sales and Marketing Management.