Originally published October 26, 2023 | By Brain T. Horowitz

In this article, our client Jim Kaskade, CEO of Conversica, delves into how their chatbots serve as AI concierges, revolutionizing lead generation for NBA sports teams like the Milwaukee Bucks.

These AI concierges, or chatbots, have seamlessly integrated into the Bucks’ marketing strategy, allowing them to interact with fans in a natural and personalized manner at scale, a stark contrast to conventional mass marketing emails. This approach has significantly improved fan engagement, keeping them informed about games, team events, and developments more effectively.

Kaskade underscores that the ultimate goal is to enhance the role of sales representatives with the assistance of AI, streamlining their tasks by handling pre-qualified leads and facilitating the conversion process, ultimately increasing attendance at games and fan participation.

Read more on the behind the scenes of the Buck’s back-office operations in Information Week.