MSR is proud to announce we’ve won two awards from the 30th annual Communicator Awards for our work with client Conversica. We’ve received the prestigious Award of Excellence in Real-time Responsiveness and an Award of Distinction in the Public Relations Campaign category for capitalizing on the rising AI news cycle that dominated 2023. The Communicator Awards is the leading global awards program honoring creative excellence for marketing and communications professionals.
For over a decade, MSR has been consistently acknowledged by the Communicator Awards as a leading PR firm for our strategies and impactful, results-driven programs on behalf of our clients in technology, B2B, and consumer lifestyle. We’re proud to once again be recognized for demonstrating our expertise and ability to turn broad media narratives into issues-jacking opportunities for clients.
Navigating the ChatGPT News Cycle
MSR’s initiative for Conversica focused on leveraging the widespread media interest generated by the release of ChatGPT. As the potential of this technology took over the zeitgeist, we tapped the expertise of Jim Kaskade, CEO of Conversica, to offer his insights and analyses of broad trends in the AI space.
By paying close attention to the news cycle and creating swift responses to trending issues, we secured media placements across print, online, broadcast TV, and podcasts. These appearances successfully bolstered awareness for our client’s brand and positioned executives and the company as leading voices and trusted sources in AI.
Pioneering the Discussion
Our team is proud of the strategy we developed and executed for Conversica to harness the media frenzy surrounding ChatGPT. These honors from the Communicator Awards highlight our dedication to driving success through creativity and agility in today’s fast-paced media environment.