Originally published December 4, 2023 | By: Ethan Joyce

Artificial intelligence has found spaces throughout the journey to convert initial fan interest into prosperous relationships for teams. And in doing so, it has provided two significant benefits to the people carrying out the work: greater efficiency and more authentic leads.

“There are people within that [fan] pool that otherwise wouldn’t have been contacted that really do want a season ticket or want some type of product and maybe they didn’t even know that they were capable of acquiring,” said Ben Conrad, Milwaukee Bucks vice president of digital marketing and automation, regarding the organization’s usage of AI marketing through Conversica.

Some of the notable uses of AI in business operations, specifically in customer service, marketing and ticketing, have seen recent innovations that will better assist sports team clients.

Customer service

Satisfi Labs has been a major figure in the team-fan conversation. Digital assistants, prepared to handle a bevy of topics, became the first point of contact a user meets when navigating a team app or website. President and CEO Donny White estimated that Satisfi Labs has nearly 500 clients now, with almost half of those being sports teams.


Read the full piece of client coverage in Sports Business Journal.