Originally posted on August 10, 2023 | By George B. Thomas

Conversica CMO David Greenberg believes that AI is going to not only change the way businesses operate but also create new metrics with which to measure success.

“I think about how I treat my leads differently than I have in the past,” he says in Marketing Smarts Episode 558. “In my belief, scoring is going to die because scoring is all about prioritization, it’s about which ones to go after.”

Host George B. Thomas laughs, “I have to go get the smelling salts….to wake the B2B marketers who just fell out when they heard lead-scoring is going to die.”

Read the full article at Marketing Prof.