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Originally published January 18, 2024 | By: Jessica Booth In this Forbes feature, we learn the intricacies of the INTJ personality type, as defined by the Myers-Briggs Type Indicator (MBTI). The article opens by explaining what the MBTI assessment involves, its limits, and what each letter in the typing means for an INTJ. The article… View Article
Originally published January 17, 2024 | By: Florian Kolb In this article, Kolb, Chief Commercial Officer and General Manager of Energy at Intertrust Technologies, explains Texas’ unique challenges regarding its energy ecosystem. Specifically, the isolation of the grid and the decentralization of generation, transmission, distribution, and retail operations which cause issues with reliability. According to… View Article
By: Jacob Drouin With 2023’s artificial intelligence boom, investments and innovation in tech took a hard pivot toward machine learning. Leading into the new year, companies and organizations across all sectors are searching for ways to optimize and reimagine what they do using the technology. Still, with media coverage of AI almost exclusively focused around… View Article
MSR is thrilled to announce we’ve won two Platinum awards from the MarCom Awards 2023 competition in the categories of Public Relations Program and Publicity Campaign. Each award recognizes MSR’s work with our client Conversica titled  “Seizing the Spotlight: Capitalizing on the ChatGPT Frenzy with Strategic PR & Issues-Jacking.“ The MarCom Awards 2023’s coveted Platinum… View Article
Originally published November 27, 2023 | By: John Hackston In this article, our client, John Hackson, Head of Thought Leadership at The Myers Briggs Company explains the dynamics of extroversion and introversion in the context of remote work. Dispelling Myths: Embracing Remote Work as an Extrovert Hackson expels assumptions about extroverts and shares that surprisingly,… View Article
Originally published October 26, 2023 | By Brain T. Horowitz In this article, our client Jim Kaskade, CEO of Conversica, delves into how their chatbots serve as AI concierges, revolutionizing lead generation for NBA sports teams like the Milwaukee Bucks. These AI concierges, or chatbots, have seamlessly integrated into the Bucks’ marketing strategy, allowing them… View Article
A Crypto Implosion, ChatGPT Introduction, and Responsible Use of AI in PR All in One Year! By Mary Shank Rockman  With each business anniversary of MSR Communications, I reflect on the many advances in technology and global events we’ve seen in the past year that have impacted our clients’ businesses and universally; any resulting changes… View Article
By David Greenberg The article features our client Conversica that discusses the negative consequences of using outdated chatbots in a business context. It highlights the potential pitfalls and risks associated with relying on obsolete chatbot technology and emphasizes the importance of upgrading chatbots to improve customer experiences and drive business growth. The article advises businesses to… View Article