Our Data Privacy Survey Shows Consumers Still Trust Brands Despite Breaches
October 23, 2018 5:02 pmBy: Chris Blake, Account Director A couple of months ago, we wrote about a survey we worked on with customer... View Article
Tag Archive: blog
Finding the Best Contacts for Your Media List
October 15, 2018 5:29 pmBy: Janda Sunna, PR Intern Any PR professional can attest to the importance of having an outstanding media list. Media... View Article
Handicapping the Handicappers — How to Segment Technology Analyst Firms
October 8, 2018 4:52 pmBy: Jon Lavietes, Senior Associate In some senses the world of information technology can sometimes resemble certain Olympic sports. Vendors... View Article
Hybrid IT in Plain English
October 1, 2018 7:59 pmBy Michael Burke, Account Director As the smoke clears from the fevered discussion on The Cloud, the term “hybrid... View Article
Best Practices for Proactive Pitching
September 26, 2018 9:00 amBy: Crisel Mills, Senior Director As PR professionals we’re constantly thinking of story ideas when we’re in between announcements.... View Article
Uncoding the Mysterious Relationship Between Site Bounce Rate and PR
September 17, 2018 6:09 pmBy Michael Burke, Account Director In truth, most PR tactics don’t drive the same volume of traffic as advertising.... View Article
Everyone is Newsworthy
September 10, 2018 6:54 pmBy Susanna Kalnes, Senior Associate Public relations is an incredibly rewarding and fun profession to be in because not... View Article
How Celebrities Can Help Launch a New Product in an Unknown Market
September 4, 2018 5:52 pmBy: Chey Bell, Account Manager Securing publicity for a startup company or introducing a new product in an unfamiliar market... View Article
How to Build Customer Personas to Power Effective PR
August 27, 2018 7:06 pmBy Michael Burke, Account Director Public Relations is the art and science of an organization cultivating its relationship with its... View Article
3 Steps to Beat Writer’s Block and the Dreaded Blank Page
August 20, 2018 7:25 pmBy: Ryan Wilkinson, Account Coordinator Raise your hand if you’ve ever stared at a dialectical text document or sheet of... View Article