By Lucy Siegel | January 13, 2021 The rapid advance of digital communications is a wellspring of new marketing terms, but not the only one. Shifts in business philosophy, including new ideas arising from research, give birth to terminology to express those ideas. Here are a few recent communications terms that reflect both types of… View Article
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This blog originally appeared in the B2B PR Sense Blog by Marx Communications on November 13, 2020. By Wendy Marx | November 13, 2020 Content and social media seem like the ultimate pair — you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website… View Article
By Lucy Siegel | December 18, 2020 As we exit 2020, marketers and communications professionals in the Americas can learn something useful from current social media trends to take into 2021. We surveyed public relations agencies in the United States, Canada, and Brazil on this subject. This post will share the trends in social media… View Article
By Lucy Siegel | November 20, 2020 This post will provide information about social media trends in Australia, New Zealand, South Korea, and India as a follow up to our report about European social media trends. Considering the language and cultural diversity among these four countries, it’s not surprising that communication trends vary significantly also…. View Article
By Mary Shank Rockman | November 24, 2020 Grateful. Thankful. Appreciative. Three simple words that have special meaning and significance this year, like never before, as I start to wrap up 2020. The past eight months have forced businesses to tackle obstacles no leader could have ever predicted or foreseen a year ago. Despite these… View Article
By Alexa Grunder | November 16, 2020 As part of our spotlight series on the team members of MSR, I had the pleasure of speaking with Chris Blake, Director of Enterprise Technology at MSR Communications. Chris has always embraced the newest technology and its ability to empower us and enhance brand communication. But in order to… View Article
This blog originally appeared in the B2B PR Sense Blog by Marx Communications on October 22, 2o2o. By Wendy Marx | October 22, 2020 You step into a conversation at a networking event and someone asks that ominous question, “So what do you do?” Anyone who has ever had a business or personal brand knows… View Article
By Lucy Siegel | October 21, 2020 On October 7th, the Nobel Prize in Chemistry was awarded to two women, Emmanuelle Charpentier and Jennifer Doudna, for their pioneering research that resulted in a method to edit DNA, CRISPR-Cas9, commonly referred to as CRISPR. The announcement was newsworthy and thought-provoking in several ways. Charpentier and Doudna… View Article
This article originally appeared in the B2B PR Sense Blog by Marx Communications on October 12, 2020. By Wendy Marx | October 12, 2020 How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others? Answers… View Article
By Lucy Siegel | October 6, 2020 Social media networks today have immense power over people’s lives. They influence attitudes, emotions and even actions – they often spur people to act on key issues. They expand knowledge while at the same time misleading many people with fake news. This is a worldwide phenomenon, from countries… View Article