Welcome to San Francisco, California, land of the opinion, diversified voice, home to liberation of free thought…and also home to the biggest tech boom in America. We, San Franciscans now live in a time of heightened technology, apps being created every nanosecond, technological advances occurring rapidly, and a continuous development of revolutionary hotspots of tech… View Article
Storyboard
Welcome to our blog.
Sponsored Content Has a Trust Problem Do you have trust issues with sponsored content? Chartbeat recently conducted a survey that revealed how users respond to a sponsored story. While 48 percent of respondents believe that “sponsored content” means that an advertiser paid for the article to be created and had influence on the article’s content,… View Article
Web Content Management Systems are systems that enable the creation, management and delivery of information through corporate websites, portals, extranets or intranets. In the years, what is now described as Content Management Systems or CMS, were custom developed by internal programmers or external contractors. In the present year, the trend is now purchasing Content Management… View Article
So, is your content marketing strategy a big, fat failure? To answer that question, you’ve got to ask yourself 3 other questions: Do you have any ulterior motives? Are you taking advantage of every opportunity? Do you know the difference between “expert” and “guru”? Companies are creating more and more content for a few reasons:… View Article
You’re #1 goal when reaching out to your audience is to build trust. The only way to do that is to give them something of value and never to promote your offerings. If they are interested in your brand, they’ll decide whether or not to buy. According to a new Kentico Software survey, customer trust… View Article
Good news for those with a stake in that endlessly evolving practice we call “content marketing”: the public has accepted it – for the most part. 74% of the general public trusts content from businesses that aim to educate readers about a particular topic. A soon-to-be-released survey performed by CMS software producer Kentico tells us… View Article
As public relations evolves from a segmented business practice into an integral tactic of marketing and sales strategies, press releases have advanced as a tool to support these new relationships. In a recent announcement titled, “BBVA Compass economists say U.S. should adopt national curriculum in education overhaul,” economic research company BBVA Compass demonstrates what a… View Article
Bulldog Reporter supplies news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance. Bulldog Reporter is the foremost producer of professional development webinars in the corporate communications marketplace, and it publishes the industry’s best-read, widest distributed trade journal, Bulldog Reporter’s Daily… View Article
We all know that getting a journalist’s attention can be tough in the PR world, but there are a couple tactics people use that easily end with a successful conversation. Starting with sending useful materials to the writers, even if it doesn’t concern the client. Be specific and direct with email subject lines, by directly… View Article