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So, is your content marketing strategy a big, fat failure?

To answer that question, you’ve got to ask yourself 3 other questions:

  1. Do you have any ulterior motives?
  2. Are you taking advantage of every opportunity?
  3. Do you know the difference between “expert” and “guru”?

Companies are creating more and more content for a few reasons:

  1. Companies are grasping alternatives because the way they used to market doesn’t work as well as it used to.
  2. Content marketing works for them and they know it.
  3. Content marketing is inexpensive compared to other strategies.

As a marketer, continuing to succeed with content marketing can be competitive. When content gets tough, smaller companies may have to use different approaches to stand out against the bigger corporations. These approaches may mean making your content so useful that people would pay to read it, or using new techniques such as infographics to grasp attention from different viewers. Another technique could be exploring a new niche for your content.

Having great content leads a company to succeed but having great content that looks good is ideal. It is important that the content displayed is pretty, engaging, and attractive. Putting more thought into graphic design, emotional appeal and comprehensiveness helps you stay ahead of the game.

When your content marketing strategy is in full effect, it is smart to scale content creation in a timely and cost efficient matter. Creating large volumes of straightforward content via email, online forms, product reviews, and testimonials will dominate due to some of its advantages over polished content. Having the ability for companies to communicate with their customers online and through forums is a great way to understand if the content you are portraying is what they truly enjoy reading.

You have to be careful with the information you include in your blog posts and website content. Readers notice sales pitches and they definitely notice when the language sounds more like a robot than a friendly peer behind a computer screen.

Mentioned in Yahoo Small Business Advisor, Kentico completed a study that states “even signing off an otherwise objective blog post or newsletter with a product pitch will bring the content’s credibility level down by 29%.”

Bottom line is: if you simply educate your readers — with no strings attached — they’ll be more likely to trust you and, thus, buy from you.

To read more about the Kentico survey and how to succeed in content marketing, click here for the full article featured on Yahoo!