As public relations evolves from a segmented business practice into an integral tactic of marketing and sales strategies, press releases have advanced as a tool to support these new relationships.

In a recent announcement titled, “BBVA Compass economists say U.S. should adopt national curriculum in education overhaul,” economic research company BBVA Compass demonstrates what a modern day press release that gets results should look like.

A modern day press release should be written and formatted in a way that creates several opportunities for the audience to engage and interact with their content. This will drive ongoing visibility for their message and establish trust with the organization.

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