The data that is produced by sensors in oil exploration, test data in aerospace testing and manufacturing, and a wide range of industrial applications, is often needed years or decades later. Yet, engineers across these industries face a fundamental and serious challenge, as this information often becomes lost through cycles of hardware refreshes. Peaxy, Inc. is the creator of an innovative storage architecture designed to handle massive unstructured data sets for industrial and engineering applications, making them easily available to engineers for the long haul, and thus enabling tremendous innovations in product design and predictive maintenance. Motor vibration sensor helps detect any faults, should any take place.

In 2015, MSR Communications launched a comprehensive media outreach campaign to infuse the published discussion of unstructured data with language that Peaxy believed has been largely ignored or misunderstood, particularly in the context of industrial applications: the importance of the factor of longevity in considerations for selecting storage constructs for unstructured data used regularly by engineers.

The campaign centered on effectively joining a media relations effort with core messaging development and content creation that led to a string of contributed articles being published in key outlets that served target Peaxy’s target audiences—namely Oil & Gas, Aerospace, Automotive and data-related publications. Most significantly, MSR ghost-authored and secured a cover story in Today’s Motor Vehicles focusing on the specific challenges of data management for driverless cars.

Additional contributed articles regarding vehicles (like penned by MSR staff ran in:
• Data Center Post
• Inside Big Data
• Aerospace Manufacturing and Design
• Aerospace America
• Air Maintenance Update
• Manufacturing Engineering
• Oil and Gas Product News
• Offshore Magazine

The broad range of industries that the campaign focused on required members of the MSR team to write expert-quality articles for industry publications on tight deadlines. It also demanded a level of in-depth research and education on complex topics that is uncommon in PR-led media campaigns.

The placement of Peaxy messages in a range of niche discussions that draw audiences that include key decision-makers demonstrates the effectiveness of an approach to content distribution that involves PR professionals taking a serious approach to penning expert content in-house. The success of this campaign is evidence of the success of MSR Communications’ dedication over the past decade to building a staff that is highly competent in the production of high quality content that tackles extremely complex subjects.