Originally posted on June 13, 2023 | By Rob Porter

In today’s highly competitive business environment, companies large and small need to ensure their sales teams are equipped with the right knowledge and skills to meet their performance targets and grow their businesses. One of the most effective ways to achieve this is through channel sales training. This type of training is designed to improve the skills and knowledge of channel partners, resellers and distributors, and help them sell more effectively.

In this article, we explore the benefits of channel sales training and why it is essential for businesses looking to succeed in the marketplace. We also look at how creating effective training can actually be harder for firms like Nvidia that are top players in their industries, and how to solve these training challenges for complex, global firms.

Read the full article at Sales and Marketing Management.