Originally posted on June 13, 2023 |  Barb Mosher Zinck

Some B2B tech companies support revenue teams by providing back-office insights and guidance. Then there is Conversica, a B2B software company that uses AI for automation to support marketing, sales, and customer success teams on the front end of the customer experience.

The company introduced its first product in 2009 to support sales team activities. Today, there are AI-powered revenue digital assistants for sales, marketing, and customer success. I spoke with Conversica’s CEO Jim Kaskade to learn more about these digital assistants, how generative AI comes into play, the ethics of AI-powered digital assistants, and more.

Read the full article at Diginomica.