June 30, 2026

MSR Communications Wins Two Awards of Excellence in the 32nd Annual Communicator Awards

By: MSR Communications

Share This

MSR Communications is proud to share that we’ve been honored with two prestigious Awards of Excellence from the 32nd Annual Communicator Awards.

 

Presented by the Academy of Interactive and Visual Arts (AIVA), the Communicator Awards recognize excellence in communications, public relations, and creative work. Among more than 3,000 entries from around the world, MSR was selected alongside some of the industry’s top communications professionals.

 

Elevating Conversica’s Voice in a National Conversation on AI

MSR’s award-winning initiative for Conversica focused on a newsjacking opportunity that positioned them at the center of a growing national conversation around AI, ethics, and civic engagement.

Following Jason Palmer’s unexpected primary win over Joe Biden in American Samoa’s Democratic caucus, media attention turned to the campaign’s use of “Jason Palmer AI,” a conversational AI tool built using Conversica’s technology to communicate directly with voters via SMS text and email, answering specific questions about his background and policy.

Leveraging the opportunity to elevate the story beyond politics, e, MSR quickly developed a media strategy that connected Palmer’s use of Conversica’s technology to larger discussions around the responsible use of AI, positioning the company as a trusted thought leader, expanding its visibility among business and technology audiences..

Results:

  • Secured an interview and feature in The Wall Street Journal within hours of outreach.
  • Positioned our client as an established leader in conversational AI.
  • Expanded visibility beyond traditional technology and MarTech trade media.
  • Elevated the company’s reputation as a credible voice on AI’s real-world impact and ethical AI deployment.

By acting quickly and aligning the story with a broader industry conversation, , MSR successfully secured national visibility for Conversica, built credibility with a new audience, and demonstrated the power of smart, strategic storytelling.

How MSR Placed a Niche Tech Provider in Newsweek

 

The second award highlights MSR’s strategic approach to securing a feature in Newsweek by connecting CoSo Cloud’s story to industry trends shaping the automotive landscape.  MSR developed a story centered on the real-world impact of CoSo Cloud’s eLearning technology, expanding the company’s visibility beyond traditional industry and trade publications, earning coverage in a leading national news outlet

 

After an industry trends report identified AI, software innovation, and evolving safety standards as key forces reshaping the automotive sector. MSR developed a story that showed this digital transformation in action, highlighting CoSo’s work with Mazda to train dealership associates on these new technologies

 

By connecting CoSo’s eLearning technology to broader conversations around the future of work, AI-powered learning, and automotive innovation, MSR positioned the company for mainstream business coverage, significantly expanding its visibility beyond traditional trade media.

Results:

  • Secured coverage in Newsweek, a top-tier national publication covering trends shaping the future of work and technology.
  • Expanded CoSo’s visibility beyond eLearning and training media outlets, reaching a broader business audience
  • Strengthened CoSo Cloud’s reputation as a trusted leader in secure and personalized eLearning solutions.
  • Demonstrated the power of strategic storytelling and third-party validation to elevate brand credibility and generate new opportunities, demonstrating a tangible pipeline effect beyond impressions.
  • Successfully coordinated with Mazda throughout the interview process to ensure messaging alignment, resulting in an authentic customer success story that strengthened credibility for both organizations.

 

MSR’s Strategic Storytelling

We’re honored to receive this recognition for our work with Conversica and CoSo Cloud. These awards are a testament to our team’s commitment to developing strategic, newsworthy campaigns that elevate our clients’ brands, build credibility, and deliver measurable results.