Published on June 17th, 2026 | By Ameya Kanitkar
For a brief window, companies had access to the most transformative technology in a generation at the cost of a streaming subscription. Tools like ChatGPT put AI within reach of anyone with a browser and time for experimentation, while GitHub Copilot came in at just $10 a month, with token costs remaining relatively low. In the beginning, experimentation felt cost-effective, easy, and relatively low-risk.
But that era is ending, and the bill is coming due faster than a lot of enterprise leaders anticipated.
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