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Originally posted on June 8 2023

Conversica, a provider of artificial intelligence-powered conversation automation solutions, partnered with Salesforce to integrate its generative AI-driven conversational platform with Salesforce Marketing Cloud.

The integration of Conversica AI-powered Revenue Digital Assistants (RDAs) into Salesforce Marketing Cloud will help companies engage leads and customers within email and SMS, enabling targeted, open-ended, and two-way conversations at every stage of the customer journey. Marketing Cloud users can invoke personal AI assistants through journey builder custom actions to enhance its marketing automation platform that focuses on top-of-funnel lead generation with personalized one-to-one mid-funnel lead nurturing capabilities.

Read the full article at Martech Vibe.