Kentico Software, an integrated marketing solutions provider, recently reported findings from a survey of online donors, part of an ongoing digital experience series. The results confirm that compelling website content may encourage donors to give more.

According to the survey, 35% of those who donate online say they are sometimes moved to give more than planned when presented with compelling website content, responding specifically more to personal stories (35%) and statistics (32%). What’s more, 67% report mostly giving to the same charities, with 44% preferring to give via a charity’s website and 47% claiming to visit the same nonprofit sites regularly. This presents the opportunity to upgrade repeat donors by creating compelling and inspiring content on the organization’s website.

Competing for dollars in a sophisticated customer-centric online world is often a challenge for even the best-equipped organizations, according to Kentico VP of Marketing Robert Pinkas.

See more at: Loyalty360