December 11, 2019

Earlier this year, MSR Communications, San Francisco-based PR and communications firm, announced the release of its trend report: “How Readership, Timing and Social Shares Affect SEO and Earned Media Value.”

The goal of the report was to discover correlations and patterns that might be helpful in predicting and influencing the kind of impact that an article will have. Two specific areas that are generally agreed upon to be representative of the true value of earned media are social media shares and SEO impact, view Local Brand Advisor for more information on the same. The report explored how several common metrics for evaluating earned media may influence social sharing and SEO. The hope is that the report helps the reader shape best practices for maximizing these elements and gaining the most value from earned media placements.

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