MSR Communications Turns 27: What Two More Years Have Taught Me About PR
July 15, 2026 8:41 pmWhen I reflected on MSR Communications’ 25th anniversary, our industry was already changing quickly. Just two years later, the pace... View Article
Tag Archive: earned media
The Value of Earned Media: Building Trusted Relationships for Long-Term Success
October 29, 2025 10:45 amBy: Mary Shank Rockman Lately, I have been receiving questions from a number of founders and marketing leaders asking... View Article
PRBI: Demise of Local Earned Media Increases Importance of Marketing Content
April 26, 2021 12:00 pmBy Lucy Siegel | April 19, 2021 Newspapers have been in decline for 20 years. Newspaper advertising revenue peaked in 2000... View Article
PRBI: 10 Reasons for Using Earned Media in the Marketing Mix
September 28, 2020 7:42 pmBy Lucy Siegel | September 22, 2020 If you were a fly on the wall listening to conversations by advertising... View Article
MSR Communications Wins Two Hermes Creative Awards, Releases eBook
July 30, 2020 5:48 pmSAN FRANCISCO, July 30, 2020 /PRNewswire/ — MSR Communications, (MSR), a boutique public relations agency and digital marketing firm today announced it has... View Article
PRBI: How to Use Owned Media for PR Storytelling
June 8, 2020 5:26 pmBy Lucy Siegel | June 2, 2020 The universal goal of public relations is to get through to your target audience with... View Article
Earned Media Rising: How Readership, Timing and Social Shares Affect SEO and Earned Media Value
December 11, 2019 9:30 pmDecember 11, 2019 Earlier this year, MSR Communications, San Francisco-based PR and communications firm, announced the release of its trend... View Article
CommPRO.biz: How Readership, Timing and Social Shares Affect SEO and Earned Media Value
September 9, 2019 6:58 pmSeptember 9, 2019 Michael Burke, MSR Communications An “earned” media placement from a journalist stands in contrast to paid media, such... View Article
The 5 Terms Every PR Newbie Should Know
April 30, 2019 4:43 pmBy Alexa Grunder | April 30, 2019 When I first began my career in the PR industry, I noticed an... View Article
How Readership, Timing and Social Shares Affect SEO and Earned Media Value
January 28, 2019 5:45 pmBy Michael Burke, Account Director In marketing, a media placement is considered “earned” when it results from a journalist including... View Article