Originally posted Nov 29, 2022 | By MICHAEL PASTORE
A surprising number of the daily activities that take place on revenue teams remain manual. Sellers still create reminders to follow up with prospects or customers. Data is manually entered into CRM applications and other tools, increasing the likelihood of human error in the process. It’s a little hard to believe when you think about it. The combination of automation and business process tools was supposed to save us from all of this, wasn’t it?
In this episode of the B2B Nation podcast, Jim Kaskade, CEO of Conversica, joins us to talk about Revenue Digital Assistants (RDAs). These assistants are AI-powered bots that can take some of the manual, time-consuming tasks that hold back marketing, sales, and customer success teams. They don’t get tired, sick, or stressed. And they can work at a scale that most revenue teams can’t replicate.