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Three factors are changing the role of marketers:

  1. The rise of automation technology — there is so much data and technology to manage, automation has become essential.
  2. The focus on knowing and predicting customer behavior.
  3. Customers are demanding omni-channels for engagement, thus, marketers need to manage the experience across sales and service as well.

Marketing Automation is becoming an essential tool for marketers. Click here to read how its impact is being felt featured in the Bluewolf Blog!