Originally posted on 21 February 2023 | By Webb Wright 

Software company Dealtale has unveiled Marketing Co-Pilot, a new tool powered by artificial intelligence (AI) that enables marketers to ask questions – and receive detailed answers – about performance data. News of the launch arrives in the midst of a broader trend of brands experimenting with AI as the technology continues to gain mainstream appeal.

Marketing Co-Pilot is “a ChatGPT-like feature that allows marketers to ask complex questions about their past, present, and future performance metrics, and instantly receive answers based on data from across their marketing and sales stack, including Salesforce, HubSpot, Google Analytics and social channels,” per a press release.

Read the full article at The Drum.