echnology can help solve some of B2B marketers’ biggest problems, such as increasing customer engagement and providing measurable results. But it only works if marketers know how to use it — and it’s not their biggest problem.
“The biggest issue for marketers is creating content that supports customer decisions at every step of the journey, ” Petr Palas, Kentico CEO and founder, said at the company’s two-day conference here this week.
Kentico provides an integrated marketing solution for web content management, online marketing, e-commerce and online communities. Yesterday and Monday, it held Kentico Connection, a conference for developers, marketers, partners and business owners at the Seaport Boston Hotel & Seaport World Trade Center.
Palas said the event was designed to educate the 150 attendees about the tools at their disposal and providing them with actionable information. Attendees were offered three tracks — one for developers, one for marketers and one featuring real world case studies. Each track offered tips and strategies to improve personalization and better use technology.
Click here to read more about #KenticoConnection on #CMSWire!