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The health care industry is slowly moving into the 21st century. Indeed, the conversation about big data is dominated by health careindustry concerns and there are startups working to provide innovative solutions. Despite all of the improvements, according to a recent survey from customer experience software providerKentico, there is still lots of room to grow.

Kentico surveyed 512 patients over the age of 18 about their experience using the web to connect with health care providers. The area with the best results were websites geared to personal health practises, such as yogic techniques, where patients were able to access relevant information and make apointments and register online for training in person. More than 70 percent said health provider websites could be more helpful, and of this same group, more than 80 percent said a top issue is not being able to reach their provider using their preferred method.

Eighty-four percent of patients surveyed expressed frustration with finding what they were looking for on provider websites, and half of respondents want to be able to contact a health care representative in real time, using the website. While more than half of the survey respondents said they chose providers based on the website, the website is only part of the equation. In keeping with the digital trend, 69 percent of respondents said they rely on online reviews to help them choose a provider.

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