Response Magazine: News Corner

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DISH announces its DISH Anywhere app is now available on Android TVTM devices, so customers can now use Android TV media players and smart TVs time to watch DISH programs at home or on the go. DISH Anywhere lets Hopper customers watch all live, recorded, and on-demand content from any location on internet-connected mobile devices, including smart phones, tablets, and computers, and televisions via Amazon Fire TV and now Android TV.

New York State Sen. Brad Hoylman (D) unveils a net neutrality bill that would prohibit broadband providers from blocking or throttling traffic, and from charging higher fees for prioritized delivery. It also would prohibit some forms of “zero-rating,” which involves exempting some material from consumers’ data caps, and would limit some forms of paid “interconnection” agreements.

Refinery29 reports it plans to launch a dedicated over-the-top streaming channel called Channel29by the end of 2018. Available on smart TVs and Refinery29’s digital platforms, the channel will be for “young, progressive female stories,” says COO Sarah Personette.

NBCUniversal announces it’s working with TV ad analytics company to attribute the success of some ad campaigns to results like web visits and sales. The Wall Street Journal reports that NBCU is not guaranteeing that it will meet business outcomes, but rather offering the new performance data to validate the effectiveness of the TV ad.

Google no longer lets buyers use the DoubleClick ID when using its data transfer service. The ID allows marketers to pull together data from DoubleClick Campaign Manager for cross-platform reporting and measurement. Marketers say the General Data Protection Regulation (GDPR) prompted the decision.

A survey from software company Janrain says 69 percent of Americans want general data protection regulation protections. And 57 percent say the Facebook/Cambridge Analytica scandal made them more concerned about data privacy than ever before. Sixty-two percent of Facebook users said they’re thinking about deleting their accounts.

Alibaba’s video service Youku Tudou deploys 10-second, non-skippable video ad unit that aims to be less disruptive and more engaging than traditional pre-roll by applying video overlays into contextually relevant video content. The company says consumers aren’t interested in pre-roll anymore and either skip it or look away from phones while they wait 30 seconds for the ad to load.

Morning Consult’s “Most Loved Brands in America” are: Google (score of 78.7 out of 100), Hershey’s (78.6), Pillsbury (76.1), Amazon and UPS (tied at 76), Kellogg’s (75.9), Sony (75), Betty Crocker (74.1), YouTube (73), and Campbell soup (72.9). The rankings are based on 250,000 interviews covering 1,000 brands and companies, conducted with U.S. adults from January through March.

Tylie Ad Solutions, a cross-channel streaming and delivery services provider, hires Joanne Eckertas senior vice president of sales. Eckert brings over 20 years of experience to the post.

Instagram adds a payments feature that lets users register a debit or credit card as part of a profile, set up a security pin, and then make purchases without ever leaving the site.

Mothers of victims of the Marjory Stoneman Douglas High School shooting organize a national “Shop In” day on May 12 at Dick’s Sporting Goods and Walmart to thank the retailers for changing their gun policies.

Google now requires anyone in the United States who wants to buy political ads to verify they are U.S. citizens or lawful permanent residents via a government-issued ID and other key information. Google also requires that the ads incorporate a clear disclosure of who is paying for them.