6 February 2022
The 2022 Secure Streaming & Broadcast Workflows Report from the media security and anti-piracy services provider was conducted in Q4 2021 and surveyed 227 leading content creators, broadcasters and distributors within the media and entertainment industry.
The fundamental was that live-linear and broadcast TV wasn’t going away anytime soon and broadcast TV would evolve to a hybrid approach, in which linear broadcasts coexist alongside VOD and live streaming services. Responding to a question about their vision of TV’s future, 42% of respondents see significant value in converged services that use both streaming and broadcast delivery via standards such as HbbTV and ATSC 3.0.
“Broadcast TV executives and streaming media professionals share a common goal of attracting and retaining subscribers to drive ROI,” said Tim Siglin, founding executive director of the Help Me Stream Research Foundation and the 2022 Secure Streaming & Broadcast Workflows Report report’s author.
Read the full article at Rapid TV News.