February 4, 2022

A report from Intertrust reveals broadcast TV will continue to be viable for the foreseeable future, despite the growth of streaming, and suggests the video industry will evolve to a hybrid approach, where linear broadcasting coexists alongside VoD content and live streaming.

Broadcasting and streaming are increasingly blending into a single, unified user experience to support this hybrid approach. User interfaces based on Connected TV (CTV) and operator apps will be key, replacing traditional electronic programme guides for content discovery and navigation. As a result, a converged security solution with layered protection will become the industry norm.

Read the full article at Advanced Television.