RIO DE JANEIRO and SÃO PAULO, Nov. 10, 2020 /PRNewswire/ — Bitmovin, a world leader in digital video technology, announces that Globo, the largest mass media group in Latin America, has selected Bitmovin Encoding (www.bitmovin.com) to speed up the delivery of 4K video streams to its digital subscribers.
Globo’s digital platform is wildly successful in Brazil, especially Globoplay, the OTT initiative of the group. The Globoplay App has accounted for more than 15 million downloads and is one of the most accessed OTT products in Brazil. Globo’s content is incredibly popular with Portuguese speaking audiences because it offers the “Globo Standard of Quality”. This is a commitment to ensuring that everything from the scripting of content to the technology used to deliver it is of the highest standard. As a testament to Globo’s dedication to providing its viewers with optimal viewing experiences, it has focused on delivering its award-winning Latin American content in 4K. Prior to Bitmovin, Globo was using on-premises hardware encoders, but it knew that to retain its market position it needed a cloud-based encoder that could deliver on both quality and cost efficiencies at the same time.
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