MSR & Clients in the News

SAN FRANCISCO, July 30, 2020 /PRNewswire/ — MSR Communications, (MSR), a boutique public relations agency and digital marketing firm today announced it has been awarded two Hermes Creative Awards: one Gold and one Platinum for the creation of ‘PR in 1999 and 2019,’ an infographic that showcases the evolution of PR and the media over two decades; and its… View Article
By Michael Burke | February 4, 2020 As nearly all industries race to become data-driven, there are a few that notably lag. Among those is Public Relations (PR), which is an inherently difficult discipline to quantify. While it’s easy enough to aggregate outlet circulation/audience numbers for positive media coverage, or social shares for company content, the… View Article
December 11, 2019 Earlier this year, MSR Communications, San Francisco-based PR and communications firm, announced the release of its trend report: “How Readership, Timing and Social Shares Affect SEO and Earned Media Value.” The goal of the report was to discover correlations and patterns that might be helpful in predicting and influencing the kind of… View Article
November 15, 2019 To commemorate its 20th anniversary, San-Francisco-based MSR Communications has created the infographic, PR in 1999 and 2019: A 20 Year Retrospective. It details the many ways PR has changed over the two decades, including news headlines, shifts in the media landscape, media dynamics, client collaboration and PR metrics and reporting. It also… View Article
SAN FRANCISCO, Nov. 7, 2019 /PRNewswire/ — MSR Communications, a boutique public relations marketing agency in San Francisco, today announced two MarCom Award wins for online placements in the consumer health and wellness and B2B professional services spaces. MSR also announced it has been named Agency of Record for Dadi, a men’s fertility company. The MarCom Awards honor excellence in… View Article
By Mary Shank Rockman | September 10, 2019 In the past 20 years, evolving technology and consumer consumption habits have combined to drive dramatic shifts in media and marketing, which in turn has required new approaches to PR. Back in 1999, the impact of the “information super highway” was being felt in all quarters, yet… View Article
By Ted Kitterman | September 17, 2019 What are some of the biggest changes to rock the PR industry in the last 20 years? An infographic from MSR Communications asked just that as it blocked out the changing PR landscape from 1999 to 2019. Some major changes concern the media upheaval, with newspapers giving way to online news. To… View Article
September 9, 2019 Michael Burke, MSR Communications  An “earned” media placement from a journalist stands in contrast to paid media, such as advertisements, in that it provides more credibility than advertising and is more influential in purchasing decisions. However, even with what would be considered excellent media placements, it’s not always easy to determine the value, as many… View Article
SAN FRANCISCO, Aug. 26, 2019 /PRNewswire/ — MSR Communications, an independent digital/social marketing and public relations firm in San Francisco today announced it has received the Silver Vision Award from the League of American Communication Professionals (LACP) in the Media category for its Trend Report: How Readership, Timing and Social Shares Affect SEO and Earned Media Value. Applying predictive analytics to… View Article