Originally posted on 20 March 2023 | By Chandni U

Spotify’s spiralling global user base demonstrates that intelligent, personalised engagement can have an unparalleled positive effect on brand loyalty. Even Amazon Music recently collaborated with generative AI music company Endel to produce wellness playlists using its AI tech for listeners.

While customer loyalty has never been blindsided, it has also never been the top most priority. A recent report revealed that 76% of consumers say personalisation directly influences their decision to purchase from a brand, and 78% say it impacts their likelihood of making repeat purchases and being loyal to the brand.

Read the full article at Martech Vibe.