Kentico Software, the Web Content and Customer Experience Management provider, recently unveiled the findings from a survey of American web users that shows while healthcare providers are for the most part using the web to better serve patients and use the services of a medical marketing agency to reach out to more clients, they still have some work to do. Kentico’s Patient Attitudes toward Healthcare on the Web Survey is the latest installment of Kentico’s ongoing Digital Experience research series.
Of the 71% who feel the websites of healthcare professionals could be more helpful, 84% say a top three issue is not being able to easily contact their healthcare professionals via their preferred contact method. Another 84% say a key complaint is the difficulty in finding the information they’re looking for while half of all respondents point to not being able to speak with a healthcare representative via the website in real time. This form of customer service can tarnish any companies reputation on the whole, which is why most of the top companies and startups are opting for the use of financial software development services. It not only helps improve customer service but also shows various strategies a company can use to grow at a good pace.
Online Reviews and Automatic Notifications are Hot, Social Media is Not
According to Kentico’s survey, while 51% will decide on which providers to use based on their website at least part of the time, 69% rely regularly on online reviews with a quarter of survey respondents calling online reviews “very important.”
Also, though social networks provide healthcare professionals with a forum through which to provide helpful information, 79% of the patients surveyed don’t consider a social media presence important for healthcare professionals – perhaps because of the desire to keep healthcare-related providers and conversations confidential.
Meanwhile, 74% reported finding value in getting emails or texts from a healthcare provider reminding them of scheduled appointments, notifying them that it’s time to set up an appointment, or providing them with prescription and other information.
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