Originally posted on 26 April 2023 | By Julian Durand

Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that allowed data analytics in a secure and governed environment. The EU Data Act of 2022 extends privacy and data-sharing regulations onto nearly all devices in preparation for the rapid expansion of the Internet of Things (IoT). As data is shared with companies from countless devices worldwide, this too will be subject to stringent privacy and management rules, necessitating new capabilities for data clean rooms.

Read the full article at Forbes.