It’s a no-brainer that mobile is one of the top disruptors currently affecting enterprise customer-business interaction. Mobile devices and apps are getting smarter, and capabilities like GPS, combined with customer data and analytics, are adding context and intelligence to mobile experiences. Cloud, social, and mobile are immediately available at customers’ fingertips, and the result is higher expectations and less patience with unsatisfactory service.
More than just an emerging channel, mobile is believed by 71% of salespeople to be crucial to accessing real-time data about their customers on their mobile devices. While “mobile-first” is top of mind for enterprises, it often ends up being lower on the priority list because many companies lack a collaborative, organization-wide approach and a robust mobile strategy that could truly capitalize on mobile opportunities.
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