When Infomart was founded back in far-off 1980s, Big Data wasn’t a thing. Now, it’s kind of the thing.

As a media consultancy, it was historically Infomart’s job to help its brand clients, which include among them government entities, corporations, and agencies across Canada, gather media mentions in print resources and some broadcast media. That’s all there really was to collect. But then the Internet happened. Social media happened.

How Deep Is Your Date? (Answer: Very)